Director, Healthcare Revenue

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Healthcare Revenue based in the United States.

The Director, Healthcare Revenue will lead the growth and development of a healthcare practitioner (HCP) channel, combining direct sales, digital engagement, and strategic marketplace partnerships. This executive-level role offers the opportunity to shape channel strategy, own revenue performance, and build scalable commercial systems within a science-driven health and wellness business. You will develop a high-performing practitioner sales network, strengthen relationships with healthcare partners, and create sustainable pathways for customer acquisition and retention.

Working cross-functionally with marketing, product, data, finance, supply chain, and clinical teams, you will turn market insights into measurable business outcomes. The role requires a balance of strategic vision and hands-on execution, from negotiating commercial agreements to optimizing digital experiences and partner marketing initiatives. Your leadership will help expand healthcare channel revenue while strengthening practitioner trust and the organization’s reputation for science-backed wellness solutions.

• Define and execute the overall healthcare channel strategy, expanding direct practitioner sales, inbound and outbound acquisition, and strategic marketplace partnerships.
• Own healthcare channel revenue targets, forecasting, account performance, and annual operating plans, ensuring growth objectives align with broader business goals.
• Develop business plans and growth initiatives for direct healthcare practitioner sales and marketplace partners, identifying opportunities to increase revenue and market penetration.
• Build and optimize the infrastructure needed to scale the channel, collaborating with product, marketing, data, supply chain, demand planning, revenue operations, and finance teams.
• Establish effective CRM workflows, practitioner qualification processes, product and pricing strategies, reseller controls, minimum advertised price (MAP) enforcement, fulfillment processes, and practitioner support systems.
• Create a digital-first practitioner experience by adapting website, email, and lifecycle marketing capabilities to improve engagement, activation, education, and retention.
• Recruit, structure, and manage a lean, commission-based practitioner sales network, evaluating sales productivity and defining the business case for future in-house sales hires.
• Build and strengthen executive-level relationships with healthcare marketplace partners, buyers, category managers, and other strategic stakeholders.
• Lead commercial negotiations, partnership agreements, and joint business planning to drive sustainable revenue growth and long-term partner value.
• Develop and execute partner marketing initiatives, including promotional calendars, merchandising, digital shelf optimization, educational campaigns, trade marketing, and co-marketing programs.
• Collaborate with product, marketing, regulatory, and clinical teams to develop practitioner-led key opinion leader (KOL) programs, educational events, and research initiatives that strengthen professional credibility.
• Monitor healthcare industry trends, competitive developments, regulatory changes, consumer health preferences, and partner feedback to identify new commercial opportunities.
• Track channel performance against annual operating plan targets, contribution margin goals, marketing return on investment, customer acquisition, retention, and partner growth.
• Strengthen practitioner confidence, recommendations, and advocacy by positioning the business as a trusted provider of science-backed solutions in microbiome health, metabolic health, and functional wellness.

• At least 8 years of experience in sales, business development, account management, or commercial leadership.
• Professional experience in healthcare, dietary supplements, probiotics, functional health, consumer wellness, science-driven products, or a related industry.
• Direct experience working with healthcare practitioners, healthcare marketplaces, commerce platforms, distributors, or specialized wellness sales channels.
• Demonstrated success scaling a direct healthcare practitioner, clinical, or B2B channel from an early stage to meaningful revenue through digital-first strategies.
• Proven ability to manage practitioner accounts and strategic channel…