Senior Manager, Marketing Planning And Strategy

Position: (USA) Senior Manager, Marketing Planning And Strategy

(USA) Senior Manager, Marketing Planning And Strategy

Join to apply for the (USA) Senior Manager, Marketing Planning And Strategy role at Walmart Connect

Available within 6 days. Be among the first 25 applicants.

This range is provided by Walmart Connect. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$/yr - $/yr

About Walmart Connect:
Walmart Connect helps brands reach Walmart’s 150 million weekly shoppers through powerful omnichannel media solutions, combining Walmart’s scale, data, and retail expertise to create meaningful connections between advertisers and customers.

Role Overview

The Senior Manager, Content Innovation leads the evolution of how content is created, scaled, and activated across Walmart Connect. This role is responsible for identifying, piloting, and operationalizing new tools, technologies, and frameworks—particularly AI-driven solutions that increase speed, personalization, and efficiency while maintaining brand integrity.

This leader works at the intersection of content strategy, technology, and operations, partnering closely with vertical, industry, sales enablement, legal, and systems teams to bring innovation into everyday workflows.

Content Innovation Strategy

• Define and own the content innovation roadmap in alignment with Walmart Connect business priorities.
• Identify opportunities where AI, automation, or new content models can unlock scale and efficiency.
• Balance experimentation with operational rigor, ensuring innovations are scalable and sustainable.

AI & Emerging Technology Enablement

• Lead pilots and deployments of AI-powered tools for content creation, summarization, tagging, personalization, and insights.
• Partner with Legal, Privacy, and Brand teams to establish responsible AI guidelines and governance.
• Translate complex technology concepts into practical, usable workflows for content and sales teams.

Modular & Scalable Content Frameworks

• Design modular, reusable content frameworks that enable rapid customization by vertical and industry teams.
• Enable “build once, personalize many” approaches that reduce duplication and improve reuse.
• Partner with Edit Ops to ensure frameworks meet quality and compliance standards.

Experimentation & Pilot Programs

• Run structured pilots and proofs-of-concept for new content formats, workflows, and enablement experiences.
• Define success metrics, gather feedback, and determine go-forward recommendations.
• Scale successful pilots into core operating models in partnership with Systems.

Cross-Functional Partnership

• Collaborate with Systems to integrate innovation into platforms like Seismic.
• Partner with Vertical, Industry, Sales, and Marketing leaders to ensure innovations address real business needs.
• Act as a thought partner and advisor on the future of content enablement at Walmart Connect.

Measurement & Impact

• Define KPIs to measure adoption, productivity gains, time-to-market improvements, and content effectiveness.
• Use data and insights to refine the innovation roadmap and prioritize investments.

Qualifications

• 8–10+ years of experience in content strategy, innovation, marketing operations, or digital transformation.
• Demonstrated experience leading AI or automation initiatives in a content or enablement environment.
• Strong understanding of content workflows, governance, and enterprise brand considerations.
• Proven ability to lead experimentation and translate pilots into scalable solutions.
• Excellent stakeholder management and executive communication skills.

Minimum Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field and 3 years’ experience in marketing or related field OR 7 years’ experience in marketing or related field.

Preferred Qualifications

• Leading cross‑functional projects, Marketing or related field, Supervisory experience.
• Masters:
  Business Administration.

Benefits

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

Location:

San Bruno, California, United States.

Employment type:

Part-time.

Seniority level:
Director.

Job function:
Marketing and Sales.

Industry: Retail.

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