Senior Manager, Product Marketing

4 days ago Be among the first 25 applicants

This range is provided by Walmart Connect. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$/yr - $/yr

Position Summary

What you’ll do:

As part of Walmart Connect, you’ll build industry-defining ad platforms that enable brands and sellers to connect meaningfully with shoppers, through high‑performing advertising that leverages Walmart’s massive omni‑channel data.

We are seeking an experienced Senior Product Marketing Manager who will be responsible for enabling omni‑product strategy for the entire PMM team. You and your team will focus on omni‑product positioning and strategies and delivering cross‑product solutions including playbooks, case studies, claims, training and communications.

As a senior PMM with a cross product focus, you must operate autonomously to drive both strategy and tactical marketing initiatives, lead complex, business‑critical cross‑functional programs independently and represent the voice of the customer and market to inform product positioning and go‑to‑market.

Experience in the advertising tech industry is crucial, with broad knowledge of search, display, social and measurement a plus. The ideal candidate for this role is an excellent verbal and written communicator with a track record of working with cross‑functional teams (marketing, communications, training, operations).

• Develop deep omni‑channel positioning and capabilities
• Identify omni‑product opportunities, build data‑driven product marketing strategy, and develop a cohesive cross‑product narrative and voice while working closely with product teams, sales and cross‑functional teams
• Establish and own PMM voice and marcomms to create consistency at scale and solutions‑focused narratives
• Roll out cross‑product narrative, playbooks, case studies, claims, training, newsletters and webinars
• Lead training and certification strategies, partnering closely with marketing and training teams
• Develop playbook strategy to articulate how best to use products and solutions to achieve business objectives

• You like digging into data and doing some analysis
• You’re customer‑centric in spirit and in execution
• You’re a product storyteller
• You’re comfortable influencing others and getting buy‑in from leadership
• You have a sense of humor
• You have deep domain knowledge in Ad Tech

• 10+ years of experience in product marketing, 5+ years of experience in the online advertising industry
• A solid understanding of advertising technologies
• Proven ability to form relationships and lead cross‑functional initiatives
• Embrace working in a fast‑paced continually evolving environment
• Exceptional communication skills in both writing and presentation
• Analytical and data‑driven
• Structured and a strategic thinker
• Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)

Live our Values:
Culture Champion models the Walmart values to foster our culture; holds oneself and others accountable; and supports Walmart’s commitment to communities, social justice, corporate social responsibility, and sustainability; maintains and promotes the highest standards of integrity, ethics and compliance.

Servant Leadership:
Acts as an altruistic servant leader and is consistently humble, self‑aware, honest, and transparent.

Embrace Change - Curiosity & Courage:
Demonstrates curiosity and a growth mindset; fosters an environment that supports learning, innovation, and intelligent risk‑taking; and exhibits resilience in the face of setbacks.

Digital Transformation & Change:
Seeks and implements continuous improvements and encourages the team to leverage new digital tools and ways of working.

Deliver for the Customer:
Customer Focus:
Delivers expected business results while putting the customer first and consistently applying an omni‑merchant mindset and the EDLP and EDLC business models to all plans.

Strategic Thinking:
Adopts a holistic perspective that considers data, analytics, customer insights, and different parts of the business when making plans and shaping the team’s…