Senior Manager, Product Marketing

Sam’s Club Connect is seeking a Senior Manager, Product Marketing to shape the go-to-market strategy for our growing In-Club portfolio, including In-Club Display, In-Club Audio, Sampling, Demos and Scan & Go. This role will help shape how advertisers engage members across the physical and digital club experience. You will partner closely with Sales, Product, Media Strategy, Operations, and other cross functional teams to bring the advertiser perspective into product strategy and translate emerging In-Club capabilities into clear, differentiated value.

In this role, you will drive go-to-market strategy for your portfolio, from opportunity assessment and Voice of Customer through product launches, adoption, and ongoing optimization. You will help identify growth opportunities, influence product priorities, and ensure new capabilities are positioned and brought to market effectively. The ideal candidate is a strategic, customer-focused product marketer who can simplify complex offerings, build compelling narratives, influence across teams, and drive adoption in a fast-moving retail media environment.

• Drive GTM strategy and execution across the In-Club portfolio, including positioning, messaging, value propositions, use cases, launch strategy, sales enablement, and adoption.
• Lead opportunity assessments and support business case development for new In-Club products and capabilities, incorporating advertiser needs, market insights, business opportunity, and cross-functional considerations.
• Serve as an advocate and Voice of Customer, translating advertiser, agency, and Sales feedback into actionable product and GTM recommendations.
• Partner with Product and Engineering to ensure advertiser needs and market opportunities inform product priorities, requirements, and roadmap decisions.
• Support launches across pilot, beta, and general availability, partnering with Product, Sales, Media Strategy, Pricing, Launch Readiness, Ad Operations, Marketing, and other teams to drive readiness and execution.
• Develop compelling advertiser narratives and GTM resources, including pitch materials, case studies, FAQs, training, thought leadership, and seller enablement.
• Partner with Sales and Media Strategy to identify opportunities, monitor adoption and success measures, address barriers, and translate post-launch learnings into recommendations.
• Monitor retail media, in-store media, experiential, and digital advertising trends to identify opportunities and inform portfolio strategy.

• 7+ years of experience in product marketing, GTM strategy, digital advertising, retail media, or a closely related role.
• Demonstrated experience developing and executing GTM strategies and product launches for complex products or solutions.
• Experience conducting opportunity assessments and developing or contributing to business cases using customer, market, competitive, and business inputs.
• Strong experience translating Voice of Customer and market insights into product and GTM recommendations.
• Strong ability to simplify complex advertising, technology, or media capabilities into clear value propositions, positioning, and customer narratives.
• Strong understanding of the advertising and retail media ecosystem and how brands engage customers across physical and digital experiences.
• Proven ability to build strong cross functional relationships and influence across Product, Engineering, Sales, Operations, Media Strategy, and Marketing.
• Strong strategic and analytical skills with excellent written, verbal, presentation, and executive communication skills.
• Ability to thrive in a fast-paced, evolving environment, manage multiple priorities, and drive work forward.

• Experience…