Head of Marketing

Location

Remote

Employment Type

Full time

Location Type

Remote

Department

GTM

About Obvio AI

Each year, more than 7,500 pedestrians are killed by drivers in the U.S.—a number that has increased by 70% over the past decade. Despite growing awareness, most cities still struggle to curb dangerous driving. “Vision Zero” efforts across the country are falling short.

Obvio AI exists to change that.

We deploy solar-powered, AI-assisted cameras to enforce traffic laws where pedestrians are most vulnerable—automating enforcement in ways that police departments or traditional systems cannot. Our approach has already led to a dramatic reduction in reckless driving and improved safety for pedestrians, drivers, and law enforcement alike.

Founded by the team behind Motive’s AI dashcam, Obvio is backed by Bain Capital Ventures and Khosla Ventures. We recently raised a $22M Series A and are working with some of the most forward-thinking cities in the country. With meaningful revenue, a massive market, and strong policy momentum, we’re building the intelligence layer for safer streets globally.

The Opportunity

Obvio is building a new category in traffic safety. We work at the intersection of technology, public trust, community partnership, and policy and we believe safer streets come from better feedback loops, not just enforcement.

This role is for a foundational marketing leader who can turn story, data, and community impact into momentum across new markets. You will help shape how Obvio is understood by municipalities, residents, policymakers, and partners, and ensure that our narrative compounds rather than resets every time we enter a new place.

This is not a narrow role. It is a GTM + narrative role for someone who wants to build the marketing foundation of a category-defining company.

What You’ll Do

1. Build Narrative & Credibility in New Markets

• Partner closely with our Government Relations and comms partners to shape a clear, credible story as we enter new states and municipalities

• Translate pilot results, safety data, and community outcomes into compelling narratives (op-eds, press angles, blog posts, social content)

• Support founder visibility through thought leadership, interviews, and public‑facing storytelling

• Help create the sense of a movement, not just a product

2. Arm Sales & GTM Teams With Proof

• Work directly with the co‑founders to create high‑quality sales and GTM assets including decks, one‑pagers, case studies, testimonials, and conference materials

• Turn real customer conversations, pilot results, and community feedback into sharp, reusable artifacts

• Ensure our outbound and field teams are equipped with narrative, not just facts

3. Support GTM Experiments & Market Learning

• Collaborate with founders on GTM experiments such as field activations, local social and community platforms (e.g., Nextdoor, Facebook), polling, and early demand signals

• Help define hypotheses, success metrics, and learnings rather than just executing tactics

• Contribute creative thinking to how we show up in new markets in ways that feel credible, human, and community‑aligned

4. Deepen Trust With Existing Communities

• Create collateral that helps strengthen relationships with municipalities and residents post‑launch

• Develop testimonials, flyers, surveys, and community‑facing materials that reinforce trust and shared responsibility

• Ensure communities feel like partners in safety, not targets of enforcement

5. Uplevel the Obvio Brand

• Own the evolution of Obvio’s brand across website, social, press, and events

• Maintain consistency and quality across all external touchpoints

• Help position Obvio and its founders as thoughtful, credible leaders in traffic safety and public‑interest technology

Who You Are

You are likely someone who:

• Has 7+ years of experience in marketing, communications, or GTM roles, ideally in early‑stage or category‑creating companies

• Is equally comfortable thinking strategically and executing hands‑on

• Writes exceptionally well and understands how narrative shapes trust

• Has strong judgment and taste and knows when not to ship something

• Enjoys working closely with founders and operating with ambiguity

•…