Community Marketing Manager

Overview

Join to apply for the Community Marketing Manager role at melin
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At melin we set out to create the most premium, highest quality headwear in the world. We believe that with more thought, time and care invested into how we make our products that we can extend the life of our hats and the adventures we take them on. We are looking to expand our internal family and are seeking one incredible human capable of excellence in a fast-paced work environment and eager to join an elite, yet small team of “A Players”.

About The Role
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This role will be responsible for strategizing, implementing and coordinating community campaigns to amplify brand awareness and drive engagement along with building and fostering relationships with a robust and diverse Community. The primary responsibility will be to identify, collaborate with and nurture relationships with the melin Family, influencers, and entire community. In doing so, this role will help create compelling relationships and content that resonates with our target audience, promoting our products effectively.

Meticulous coordination and elite people skills will be vital in ensuring the seamless execution of campaigns, tracking performance metrics, optimizing future initiatives and building impactful relationships.

Responsibilities
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• Oversee and manage melin Fam, including Tier 1 brand ambassadors and larger community network
• Act as primary point of contact for melin Fam and their management teams, including but not limited to signature hat production, photoshoot and event scheduling, and marketing strategy to ensure alignment with brand campaigns and product launches
• Build and maintain a robust pipeline of prospects that align with melin’s core values and activities
• Maintain a list of new and prospective community members that align with the verticals melin plays in (Golf, Run, Outdoor, Snow, Skate, Surf, Moto, Stick & Ball and Fashion)
• Identify brand content opportunities with melin Fam and drive projects in coordination with Creative and Content teams
• Lead community strategy, including grassroots programs, events, seeding and ambassador management
• Develop and oversee community initiatives and events that build brand awareness and loyalty while achieving KPIs for new customers and revenue
• Work with Content Manager to source, share and secure talent for all photoshoots using created network
• Work cross-functionally with Ecomm, Marketing, Creative and Product teams to achieve brand KPIs
• Develop and coordinate seeding programs for each channel of distribution
• Track and report on ROI of melin Fam, ambassadors, community activations and field marketing programs to ensure KPIs are achieved
• Develop and share best practices, direction and tips for success for ambassadors and influencers on melin content creation
• Draft and execute all necessary vendor set-up, paperwork and contracts for melin Fam, influencers and entire community in partnership with Accounting and Executive teams
• Oversee accounting process to ensure successful payment process to all partners in a timely manner
• Track, analyze and share social posting by melin Fam, influencers and entire community to understand each partners impact
• Create and socialize a monthly impact report for melin Fam, influencers and entire community, highlighting key wins, losses and learnings
• Stay plugged into the culture, identifying new athlete and community partnership opportunities
• Provide feedback, insight and updates from Community at relevant meetings
• Other responsibilities as assigned.

Qualifications, Skills, Experience
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• S. or B.A. Degree in Marketing, Business, or a related field
• 5+ Years of Sports Marketing or Community Marketing Experience
• Able to travel up to 65% of the time domestically and work weekends/events

Knowledge, Skills & Abilities

• Athlete management and event activation experience
• A large rolodex of impactful and influential people
• Production and execution of marketing campaigns around key events and community members
• Elite organizational and project management skills with an excellent attention to detail
• Ability to prioritize and manage time and multiple projects effectively
• Previous experience or knowledge of Asana is…