Web Strategist

Webstacks is a high performance website operations and growth marketing agency established in 2020. We have quickly grown into a 45-person company because of our innovative website operations methodology, strong partnerships, and high‑growth clients. We are constantly setting larger goals and stopping at nothing to achieve them. Our team’s dedication is humbling, and we are looking for another motivated individual to help us reach the next level.

Our mission is to transform the way the world’s most influential SaaS, Fin Tech, and Blockchain companies compete in today's digital landscape.

As a strategist at Webstacks, you will both collaborate on and lead a diverse range of website projects with B2B tech clients ranging from newly‑funded startups to international enterprises. From initial discovery through successful launch, you will work closely with our lead strategist, project managers, designers, and developers to plan and execute the best websites in high‑growth tech. You will be instrumental in guiding the strategic direction of projects, ensuring that they align with client objectives and end‑user priorities.

You love working with both people and data to understand how businesses operate, what they’re trying to accomplish, and how their web presence can help them get there. You have deep experience with websites and digital marketing; you may have started as an SME or a digital generalist, but today you have a good balance in your understanding of technical functionality and content‑driven user experience.

Most importantly, you value working in an ego‑free environment with a team of SMEs who love to learn, experiment, and grow together.

• Type of Work:
  Full‑time
• Location:
  
  United States (ideally in San Diego, California!)

High‑Level Responsibilities

• Work closely with our lead strategist to build a robust, high‑functioning strategy department serving both website projects and retainers.
• Own project strategy for assigned clients, ensuring strategic alignment with client goals and project scope while cultivating strong partnerships with clients.
• Create project plans designed around client business goals based on qualitative and quantitative data as well as input from other team SMEs; provide timely strategic input to design, development, and project management.
• Identify opportunities and keep track of potential post‑launch scope to pave the way for a seamless transition into retainer projects.
• Take part in cross‑functional efforts to define the strategy services we offer and how we deliver them.
• Uphold high standards of quality, ensuring both creative and technical outputs meet or exceed client expectations and industry best practices.

The Day to Day

• Hold in‑depth stakeholder interviews with client leadership to identify business goals and constraints as well as end‑user priorities to plan for a seamless visitor‑centric web experience.
• Conduct detailed website performance, content, and competitor research to produce insightful, actionable recommendations and polished client‑facing reports.
• Work closely with clients to define information architecture and user journeys using tools like Screaming Frog, Google Analytics, Hotjar, Slickplan, and Figma.
• Flag potential issues with project managers, collaborate with design and dev teams, communicate with clients, and step in when needed to help keep things moving on projects.

Experience & Qualifications

• 3+ years of experience in defining website strategies, preferably for a wide range of web projects including full‑scale redesigns, tech stack migrations, and bespoke web solutions.
• Strong understanding of web principles, methodologies, and software; a personal interest in staying up to date on the latest tools and techniques in web design, UI/UX, and related disciplines.
• Demonstrated ability in strategic planning, analytical thinking, and problem‑solving; experience making strategic decisions and maintaining project momentum with variable resources in high‑stress situations involving multiple stakeholders.
• Excellent interpersonal and communication skills, with a proven track record of building cross‑functional partnerships to drive…