Salesforce Administrator

Strata Information Group (SIG) Solves Problems. We are a team of dedicated professionals deeply committed to excellence and innovation. SIG has been a trusted partner to over 1,000 higher education institutions globally since our inception in 1988. Our solution sets include Strategy & Optimization Consulting, Enterprise Applications Implementation and Managed Services, Data Services, and Cybersecurity.

We are seeking a Salesforce Administrator with a strong focus on reporting, dashboards, and marketing automation to join our team. This role will be responsible for managing and optimizing Salesforce and Pardot (now Marketing Cloud Account Engagement
) to support sales and marketing initiatives. The ideal candidate will collaborate closely with the Chief Sales Officer to ensure best practices, data integrity, and system efficiency.

• Design, build, and maintain Salesforce reports and dashboards to deliver actionable insights for leadership and sales teams.
• Maintain accurate and clean data across Salesforce and reporting tools through regular audits and data quality improvements.
• Manage Salesforce configuration, including user setup, security, data management, and enhancements as needed.
• Implement and manage workflow automation, validation rules, custom objects, and Salesforce Flows to streamline processes and increase efficiency.
• Collaborate with sales and delivery leadership, including the Chief Sales Officer, to identify and implement process improvements, automation opportunities, and best practices that enhance overall performance.
• Manage and execute marketing campaigns using Marketing Cloud Account Engagement, optimizing lead scoring, segmentation, and engagement programs to drive pipeline growth.
• Provide recommendations on Salesforce and Pardot/MCAE best practices to maximize ROI.
• Provide training and ongoing support to new and existing sales team members on Salesforce functionality, ensuring effective system usage and resolving inquiries promptly.
• Monitor Salesforce updates and industry trends, recommending enhancements and new features to continuously improve platform effectiveness.

• 3+ years of experience in Salesforce administration within a professional services environment.
• Bachelor's degree or equivalent experience.
• Proficiency in Salesforce Sales Cloud.
• Hands‑on experience with Marketing Cloud Account Engagement (formerly Pardot) for marketing automation and campaign management.
• Ability to gather and document business requirements for Salesforce and marketing automation solutions.
• Strong analytical skills and ability to translate business needs into technical solutions.
• Proficiency in Salesforce reporting and dashboard creation.
• Excellent communication and collaboration skills. Must be able to advise and challenge requests and think critically for best practice solutions.
• Ability to manage multiple priorities and meet deadlines.
• Experience managing Products and Price Books within Salesforce.
• Skilled in creating and maintaining Flows for process automation.
• Ability to manage integrations between Salesforce and third‑party applications.
• Knowledge of Case Management processes and best practices in Salesforce.

• Experience working in higher education.
• Salesforce Administrator Certification.
• Salesforce Certified Marketing Cloud Account Engagement Specialist Certification.
• Familiarity with Agent Force (or similar service tools) for agent productivity.

• The salary range is $70,000 - $80,000 + bonus.
• Health, Vision, Dental & Life Insurance
• Short & Long Term Disability
• Paid Parental Leave
• 3 Weeks Vacation, Sick Leave & Paid Holidays
• 401(K) with a 5% Employer Contribution
• Pet Insurance

SIG is an Equal Employment Opportunity employer. California Consumer Privacy Act Notice.