Animalz: Senior Content Marketer; Enterprise​/Campaigns

As a Senior Content Marketer at Animalz, you’ll take ownership of executing and maintaining content strategies for a portfolio of high-growth B2B technology customers on our Enterprise/Campaigns team. You’ll be responsible for producing compelling, audience-focused content that drives measurable business outcomes.

This isn’t just a writing role. You’ll oversee content pipelines, assign work to freelancers, collaborate with design, and act as a trusted partner to customers. You’ll work closely with the Heads of Content to translate strategy into action and work with editors and subject matter experts to ensure everything you ship is thoughtful, useful, and aligned with business outcomes.

Execute and maintain content strategies developed by Heads of Content, adapting them to evolving customer needs and feedback

Create high-performing content—blogs, guides, landing pages, email nurtures, and more—that aligns with SEO best practices and customer intent

Assign and manage freelance writers, ensuring timely, high-quality delivery for the accounts and strategies you support

Collaborate with design to create graphics for various deliverables (create design briefs, explain concepts, etc)…

Audit, refresh, and optimize existing content to improve performance across search, conversion, and engagement metrics

Manage content calendars and delivery pipelines, balancing quality with high-volume output

Create monthly performance reports for the customers you manage, communicate key results and insights, and ensure content is aligned with customer goals and target outcomes.

Participate in knowledge-sharing within the team, contributing expertise while learning from others in a collaborative environment

Contribute to internal initiatives, from researching and piloting new service offerings to improving AI-assisted content workflows

Strategic Execution: You can translate an established strategy into consistent, high-quality execution, adjusting tactics based on results and feedback

Editorial Judgment: You understand how to craft effective B2B content across formats, funnel stages, and buyer personas—and you help others do the same

Customer Empathy: You communicate clearly, manage expectations, and build trust with customers through insight and transparency

Technical Curiosity: You have a strong grasp of technology and software team dynamics, and a genuine interest in learning how complex products work so you can explain them clearly and persuasively.

Executional Excellence: You reliably deliver quality content on time—even when managing multiple accounts, content types, and contributors

AI Fluency: You know how to use AI tools to support content workflows responsibly and efficiently, and stay current on emerging best practices

Analytical Thinking: You know how to assess content performance using tools like Google Analytics, Google Search Console, and Ahrefs, and how to iterate for better results

Freelancer Management & Feedback Loop: You assign work to freelancers, communicate customer feedback effectively, and ensure deliverables meet account standards while collaborating with editors throughout the process

Adaptability: You’re comfortable navigating ambiguity, trying new tools or formats, and adjusting your approach when priorities shift

Value-Driven Thinking: You optimize for long-term impact over short-term wins, and focus on solving for our customers’ customers

Growth Mindset: You invest in your own development and actively bring back insights that elevate the team’s thinking and output

4–6 years of experience in content marketing, preferably in a B2B SaaS or agency setting

Proven ability to execute content strategies that support business goals—traffic, conversions, engagement, or retention

Strong customer management skills, including the ability to communicate proactively, manage feedback loops, and build trust across multiple accounts

Exceptional writing and editing skills, with a strong grasp of SEO and narrative clarity

Experience assigning work to and managing freelance writers in a fast-paced editorial environment

Familiarity with AI tools (e.g., ChatGPT, Perplexity,…