Brand Manager

Position Overview

Blenders is looking for a hybrid
Brand Manager + Content Strategist
who blends strategy with storytelling: a marketer who can turn seasonal direction into campaigns, narratives, and content that create cultural heat.

You’ll partner closely with the Head of Marketing, taking high-level seasonal kickoffs and transforming them into integrated campaign briefs, messaging frameworks, and content strategies that elevate how Blenders shows up across channels. This role sits at the center of the brand — shaping the stories we tell, the content we create, and the way consumers experience Blenders every day.

If you’re equal parts strategist, storyteller, and content architect, this role is built for you.

• Take seasonal strategy + kickoff direction from the Head of Marketing and translate it into actionable campaign briefs, narratives, and messaging frameworks.

• Build the story arc for each season, category, and launch including the emotional hook, product story, and cultural relevance.

• Develop integrated content strategy for each campaign: content pillars, asset needs, channel adaptations, and cross‑functional alignment.

• Partner with Social to turn narratives into platform‑specific content plans and executions.

• Lead creative + content briefings with clear insight, narrative direction, and brand voice guidance.

• Provide strategic feedback on copy, creative, and content to ensure alignment with the brand’s tone, identity, and the “Everyday Premium” vision.

• Maintain and evolve the Blenders brand voice across all channels.

• Ensure campaign stories are cohesive across social, brand, retail, eComm, influencer, PR, and community.

• Own the content calendar in partnership with Social — ensuring all content ladders back to the seasonal strategy and campaign narrative.

• Manage asset needs, messaging consistency, and creative alignment across teams.

• Organize and maintain messaging frameworks, content systems, and storytelling playbooks.

• Work cross‑functionally to ensure smooth flow of content from strategy → creative → production → publishing.

• Stay tapped into style, sport, and lifestyle trends that influence the Blenders consumer.

• Monitor category shifts, competitors, and creator trends to inform future storytelling and content planning.

• Partner with analytics/eComm to use performance signals to shape smarter creative and content decisions.

• Serve as the day‑to‑day brand steward, ensuring teams are aligned to the campaign story, brand narrative, and content direction.

• Collaborate with Product to build compelling launch narratives around design, features, and everyday utility.

• Partner with PR, Influencer, and Retail to translate campaigns into clear storylines and messaging for external audiences.

• 6–8 years in brand management, content strategy, or integrated marketing within lifestyle, fashion, consumer, or DTC categories.

• Experience turning high‑level marketing direction into actionable briefs, content plans, and storytelling systems.

• Proven ability to manage content calendars, workflows, and cross‑functional communication.

• Strong understanding of digital marketing, social platforms, and creator ecosystems.

• Excellent communicator and storyteller with strong deck‑building and presentation skills.

• Insight‑driven: uses data and trends to sharpen creative and content decisions.

• Highly collaborative, proactive, and comfortable working in a fast‑paced, small‑team environment.

• Based in or willing to relocate to San Diego; in‑office 3 days per week.