Senior Product Marketing Manager

Senior Product Marketing Manager page is loaded## Senior Product Marketing Manager locations:
US - California - San Diegotime type:
Full time posted on:
Posted Yesterday job requisition :
41906-JOB## At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.## Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference.

Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.## The Product Marketing Manager of Clinical Applications is responsible for creating and executing strategies and building and executing the tactics required to drive the adoption and utilization of our
** oncology
* * clinical products. You will drive content development and campaign tactics supporting our on-market portfolio and support global go-to-market strategies and planning for new product launches. The successful candidate will be a highly collaborative individual with global mindsets, who can lead cross-functional programs while building best-in-class marketing capabilities in established and emerging market segments. Close collaboration across Marketing, Product Management, and Commercial and a good understanding of the genomics market will be essential for the success of this individual.
** Responsibilities
* ** Drive positioning & messaging to differentiate product vs alternative solutions and incumbent technologies by partnering with Segment and Regional marketing and Product Management for campaign development activities
* Responsible for leading development and approval of materials for marketing campaigns
* Collaborate on cross-functional efforts to develop and execute marketing plans to drive increased adoption of key NGS products
* Oversees global coordination and alignment of content with initiative objectives
* Support go-to-market strategies, in collaboration with product management and marketing
* Monitors marketing performance and optimizes efforts based on data, insights, and market knowledge
* Shares customer insights and market trends to internal stakeholders
* Develops campaign training requirements for sales enablement
* Responsible for creation of marketing collateral and sales tools, including, but not limited to, application notes, technical notes, and data sheets
** Preferred Experience/Education
*** Bachelor’s degree required, MBA, MS or PhD a plus
* Typically has 5+ years of industry experience in Product Marketing or Product Management,
** with experience in NGS oncology marketing
*** Demonstrated experience in technical marketing and close collaboration with Commercial teams is highly desired* “Digital-first” marketing experience strongly preferred
* Technical knowledge of genomics, next-generation sequencing and molecular biology products is highly desired, including in
** o
* *** ncology testing
*** Demonstrated experience of delivering effective and strategic marketing plans for products on market
* Ability to own both long-term strategy and executional detail
* Must have strong analytical skills – ability to tie detailed analysis to larger strategy and make data driven decisions is critical
* Ability to solve problems informed by robust analysis and multiple data points
* Ability to influence people and diverse stakeholder groups within a global, matrixed organization
* Excellent interpersonal, verbal, and written communication skills
* Sound business judgment and discretion for managing projects; ability to develop and execute against dynamic timelines
* Organizational capabilities to drive work proactively### The estimated base salary range for the Senior Product Marketing Manager role based in the United States of America is: $105,600 - $158,400. Should the level or location of the role change during the hiring process, the applicable base pay range may be updated accordingly. Compensation decisions…