Product Marketing Manager

Product Marketing Manager page is loaded## Product Marketing Manager locations:
Office - San Diego, CAtime type:
Full time posted on:
Posted Todayjob requisition :
R-4010
** Why Lytx
** At Lytx, Product Marketing Managers play a critical role in translating innovation into impact. In this role, you’ll partner closely with Product, Sales, Marketing, and Client Success to bring industry-leading solutions to market—solutions that help create a world where every journey ends with a safe return. Guided by our belief that
* safety is core, data informs, and video transforms*, we turn insights into meaningful action—helping our clients improve safety, efficiency, and financial performance.

This Product Marketing Manager will support the go-to-market strategy for Lytx’s most innovative safety products, including the Drive Cam Driver Safety Program, and Lytx Lab initiatives. You’ll play a key role in launching net-new functionality that enhances our flagship product and supports next-gen capabilities that push the boundaries of what’s possible in video telematics, AI, and data-driven safety.

This is an exciting opportunity for a product marketer who is energized by working on the cutting edge of technology and thrives at turning complex technical concepts into simple, differentiated value for the market.
** You’ll Get To**
* ** Lead Launches for Net-New

Innovation:
** Drive the go-to-market process for groundbreaking features and product advancements across the Drive Cam Driver Safety Program and Lytx Lab portfolio.
* ** Bridge the Gap Between Technical and Market:
** Translate advanced AI, machine vision, and edge computing innovations into simple, high-impact messaging that resonates with buyers and fleet decision-makers.
* ** Tell the Story of the Future:
** Create forward-looking messaging frameworks that not only capture current value but also build excitement around future product capabilities and market leadership.
* ** Develop High-Quality Content:
** Work with the Creative and Campaigns teams to develop compelling, market-facing assets—including launch decks, product videos, technical blog posts, and internal playbooks.
* ** Act as Voice of the Customer:
** Participate in client conversations, listen to Gong calls, and help define personas that guide both messaging and product development.
* ** Amplify Product Announcements:
** Partner with PR and Corporate Comms to position new launches, beta innovations, and Vision/Lab advancements with high-visibility announcements and thought leadership content.
* ** Support Sales Enablement:
** Build toolkits—including pitch decks, messaging briefs, objection handlers, and product guides—that make it easier for GTM teams to confidently position new and advanced solutions.
* ** Contribute to Campaign Strategy:
** Collaborate with demand generation to influence campaign themes and ensure product value is embedded throughout the buyer journey.
* ** Understand the Market and Competitive Landscape:
** Stay up to speed on the latest trends in AI, safety, IoT, and fleet tech. Deliver insights that influence our roadmap and keep our positioning sharp.
* ** Represent Lytx at Key Events:
** Attend Protect (our user group conference), trade shows, and field events to showcase innovation and connect with customers and prospects directly.
** What You’ll Need
*** 3-5 years of experience in product marketing or a related role
* Bachelor’s degree or equivalent experience
* Experience in B2B SaaS, hardware, connected vehicle tech, or telematics
* A passion for technology and an ability to distill complex systems into human-centered value
* Proven track record of working with cross-functional teams and launching high-impact products
* Confidence presenting to internal and external audiences—including sales teams, executives, and clients
* Strong storytelling skills—both strategic and technical
* Curiosity for emerging trends in AI, machine vision, edge computing, and the connected fleet ecosystem
* A detail-oriented mindset and high standards for deliverables
** Why You’ll Love Working at Lytx**
* ** Make a Real Impact** – The work you do helps save lives and transform industries.
* ** Award-Winning…