Influencer Relations Specialist

Responsibilities

• Identify, vet, and establish relationships with influencers across various platforms (Instagram, Tik Tok, You Tube, X, Linked In, etc.) aligned with client goals.
• Maintain a current database of influencer partners, including performance metrics, contract terms, and brand alignment notes.
• Serve as the primary point of contact for influencers, ensuring smooth communication, contract fulfillment, and ongoing engagement.
• Support the strategy and execution of influencer campaigns from start to finish, including outreach, negotiation, contracts, content guidelines, and approvals.
• Coordinate content calendars, deadlines, and deliverables between influencers and internal teams.
• Ensure influencer content aligns with brand standards, legal requirements (e.g., FTC disclosures), and client objectives.
• Track influencer campaign performance and engagement using analytics tools and platform insights.
• Prepare reports summarizing ROI, impressions, reach, and engagement for client deliverables.

• Bachelor’s degree in communications, public relations, marketing, or related field.
• Minimum 3 years of experience in influencer relations
• Strong understanding of influencer platforms, social media trends, and digital storytelling.
• Experience managing influencer contracts, budgets, and deliverables.
• Strong writing and communication skills, with attention to detail.
• Analytical mindset with the ability to interpret data and measure ROI.
• Self-starter who thrives in a fast-paced agency environment and can manage multiple projects at once.