Field Marketing Specialist

Summary Responsibilities

The impact you will have:

Pipeline Impact:
Own and execute foundational programs to drive AMER lead generation and pipeline efficiency.

Strategic Scaling:
Develop and roll out repeatable "program kits" with the guidance and deliverables needed for high-impact regional execution.

Operational Excellence:
Centralize and streamline PAN-AMER programs while optimizing workflows based on stakeholder feedback evolving requirements.

Cross-Functional Leadership:
Facilitate efficient meetings and hold partners accountable for deliverables while providing strategic input.

Audience Expertise:
Tailor program experiences and messaging for both practitioner and executive audiences to improve conversion.

End-to-End Ownership:
Independently build enablement assets and manage complex deliverables from start to finish.

Multi-Level Messaging:
Communicate effectively with peers, leadership, and cross-functional teams to ensure global and regional alignment.

What we look for:

Experience:

7+ years managing events, including 5+ years specifically in field marketing.

Program Breadth:
Experience running a diverse mix of field programs, including large and small-scale in-person events (150-3000 attendees), hands-on training, webinars, email campaigns, contact acquisition strategy, and direct mail.

Demonstrate "Builder" Track Record:
Proven experience building new event programs from scratch, including the documentation and enablement required to scale cross-functional teams.

Data-Driven Mindset:
Must be metrics-driven, with the ability to tie all activity back to strategic outcomes.

Technical Proficiency:
Experience with BI tools, SFDC, Asana, and Swoogo is a significant plus

• B2B enterprise software company
• Marketo
• Swoogo