Marketing Manager

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Apply now Posting #: 5407
Position Status: Full-time regular
Location: San Diego
Position Type: Administrator, Continuing Education

Position Title & Department:
Marketing Manager;
Professional and Continuing Education

Posting #: 5407

Department

Description:

The University of San Diego's Division of Professional and Continuing Education (PCE) offers a robust portfolio of courses and programs needed by aspiring professionals that evolve in response to their professional development in the fields of business, education, and health care.

PCE nurtures key partnerships on the local, national and international level to better serve working professionals who seek to enhance or build their careers, as well as with their employers to help achieve their highest value and potential.

University

Description:

The University of San Diego, an engaged and contemporary Catholic institution, was founded by the Diocese of San Diego and the Society of the Sacred Heart in 1949. Governed by an independent board of trustees since 1972, USD remains committed to a liberal arts education grounded in the Catholic intellectual tradition and the pursuit of truth, goodness and beauty. Inspired by this centuries old tradition of Catholic higher education, the University welcomes people of all faith traditions and any, or no, religious background.

The future success of USD relies on the contributions of those who seek to foster the development of engaged global citizens and an earnest confrontation of humanity’s urgent challenges.

Under direction of the Marketing Director, the Marketing Manager (MM) is assigned to work on educational programs in the Division of Professional and Continuing Education to: manage marketing strategies and campaigns that yield a quantifiable and significant return on marketing investments across the spectrum of channels; positively impact the fiscal performance of the programs and the quality of Professional and Continuing Education relationships with internal and external constituents who are collaborative partners;

and is responsible for creating brand promise and attributes that are unique and important to the target audience for each degree program presented to the marketplace, developing compelling messaging campaigns, and stewarding the campaign process with all stake holders. Increase inquiries and enrollments by prospective students while decreasing cost per inquiry. In addition, the MM leads and implements brand strategy development, research, copywriting, interpersonal collaboration, project management, analysis, and staff/vendor management;
Generates effective unique positioning for assigned existing programs and those targeted for launch; and conceives, plans, coordinates, and implements a comprehensive and multi-channeled marketing and communications program with the goal of increasing student enrollments and revenue in a self-supporting environment and positively shaping Professional and Continuing Education’s identity, profile and visibility within the community.

Collaborate with and support the Marketing Director, Program Departments and Recruitment Services teams to build marketing campaigns that find and acquire student prospects and help convert them to students:

• Recommend budget for marketing spend and CPL for each program and participate in each re-forecasting initiative.
• Monitor the budget for each marketing program campaign with the goal of optimizing return on marketing investment.

The Marketing Manager works with the Marketing Director to plan and implement program-specific strategic and multi-channeled, integrated marketing and communication plans for degree programs including: selection, negotiation and booking of media, lists, career and educational portals, print, broadcast, referrals, and Web activities for social media and search activities for each program assigned:

• Conduct the planning, placement, organization, distribution, and evaluation of all promotional print, television, Web, radio advertising, social media and direct mail marketing of programs/courses assigned.
• Work with the Marketing Director to define keywords, audience profile, write content, and position programs for pay-per-click (PPC), search engine optimization (SEO), and online education directories (OEDs).
• Write copy and work with external vendors including digital agencies, designers, printers, marketing services and mail processing to develop and execute jobs, such as, collateral items, HTML email, website and landing pages, search engine optimization, pay-per-click, direct mail, print, etc.
• Develop a communication and marketing strategy that addresses the student life cycle and takes into account program priorities including: using customer data to establish optimum, cost effective contact practices; combining customer data to determine best ROI for promotional efforts.
• Implement…