Senior Product Marketing Manager- IV Fluids

We Are The People Who Give Possibilities Purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We are seeking a dynamic, and commercially-minded Sr Product Marketing Manager to lead our IV Fluids portfolio. This portfolio represents ~$30M in global revenue with mid-single-digit growth expectations. This is a critical role in scope and impact, with accountability to Senior Director WWIPD for global revenue and margin performance, product management, and cross-functional leadership. You will serve as the leader for the IV Fluids portfolio that protect patients and healthcare workers across care settings.

• Collaborate with regional marketing teams to support the Sr Director in the development of global commercialization plans, including differentiated value propositions, and targeted channel strategies to drive growth. Further collaborate with regional marketing team in execution of such plans.
• Leverage integrated business planning to establish and monitor key indicators of demand, supply, and commercial performance; engage regularly with regional teams to drive results and mitigate execution risks.
• Propose pricing corridors for approval by WWIPD leadership, monitoring pricing and margin performance, and ensuring governance mechanisms are in place to optimize value capture.

• Lead a cross-functional team with R&D, Medical Affairs, Regulatory, Supply Chain, and other internal stakeholders to ensure strategic alignment and flawless execution.
• Liaise with third-party suppliers and vendors to support business objectives and operational excellence.

• Develop and implement commercial strategies at the direction of the Sr Director and aligned with WWIPD priorities, grounded in deep customer insights and external market trends, ensuring alignment with business priorities and regional stakeholders.
• Deliver marketing plans, pricing strategies, and portfolio reviews, aligned with WWIPD priorities, while driving continuous improvement in commercial excellence processes.
• Monitor market dynamics, competitive activity, clinical evidence, and regulatory guidelines to proactively shape market strategy and identify growth opportunities.
• Engage directly with customers to understand clinical and economic needs, becoming a strong advocate for customer-centric decision-making.

• Strong business acumen and strategic thinking with a proven ability to lead complex, cross-functional initiatives in a matrixed global organization.
• Demonstrated ability to influence without authority and drive alignment across diverse teams and geographies.

• Deep commitment to understanding customer pain points and translating insights into actionable strategies and programs.
• Always keep the customer in the center in all portfolio decision making and prioritization

• High degree of personal accountability, results orientation, and integrity.
• Strong prioritization and time management skills with the ability to thrive in fast-paced, high-stakes environments.

• Advanced communication and presentation skills, with the ability to convey complex concepts clearly and persuasively.
• Proven ability of indirect leadership and of building, and inspiring…