Product Marketing Manager, Card

Intuit’s Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that improve small businesses’ success in the U.S. by addressing their top needs, ranging from invoicing to payroll, accounting, payments and lending. Within the Quick Books team, the Services team helps small businesses pay and manage employees, get paid, manage bills, and access financing to run their business, resulting in industry-leading cash flow benefits.

These solutions help us address the statistic that 50% of small businesses go out of business within 5 years because they run into cash flow issues.

The Quick Books U.S. Marketing team is seeking a seasoned product marketer with strong strategic and storytelling skills, who operates with a bias for action to create customer benefit and drive business results. As a Staff Product Marketing Manager on the Money team, you will develop and activate go-to-market plans for the Lending portfolio of Quick Books products. This is a unique opportunity for a highly motivated marketing leader to drive a top tier business priority and accelerate Quick Books’ growth trajectory in the fintech space.

The ideal candidate will have prior experience bringing new products to market with an emphasis on B2B and financial products. You’ll be challenged to think boldly, move fast, and have a big impact on our customers’ lives, their livelihoods, and the Quick Books brand trajectory.

The Staff Product Marketing Manager, Card is responsible for developing and scaling a newly integrated product on the Lending portfolio of Quick Books products.

Primary responsibilities include

• Own 1-year business outcomes for Business Card, including strategic choices about where to play and how to win, and effectively communicate data-backed business plans and performance data across teams and up to executive leadership through ongoing forecasting, reporting and root cause analyses
• Leverage deep customer insights, product expertise, and competitive intelligence to inform a segmentation strategy, develop winning product positioning including differentiated, insights-based messaging and claims, and influence the product roadmap to deliver on the biggest customer needs
• Develop research and testing plans and actively analyze business data from multiple sources to generate insights, make informed decisions, and turn these insights into compelling business cases and awesome end-to-end customer experiences
• Leverage storytelling, customer insights, data and business acumen to lead initiatives and influence the roadmap at any phase of the product life cycle (from idea to maturity) and execute an impactful GTM plan that prioritizes business results with product and channel partners
• Develop go-to-market plans, segmentation, and marketing activations in close partnership with channel, ecosystem, and external partners and our business development team to deliver year-on-year growth for our lending marketplace
• Partner closely with cross-functional teams spanning marketing, product, design, business development, analytics, finance, credit, risk, legal, strategy, sales, and customer success
• Own the forecasting process for Business Card and manage stakeholders to align goals and outcomes
• Contribute to 3-year strategic planning and make decisions that benefit the customer and the entire Intuit portfolio, not just the offering.

• 8 - 10+ years of experience in product marketing strategy and cross-functional execution
• Understands and utilizes core marketing frameworks to develop segmentation, targeting, and positioning, and translate strategy into product roadmaps and actionable, cross-functional go-to-market plans
• Highly analytical and problem-solving orientation; comfort with different testing methodologies and synthesizing inputs from multiple data sources to analyze ROI, develop big insights, and make recommendations that unlock growth opportunities
• Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact levers, balancing short and long term business outcomes
• Demonstrated high levels of ownership, responsibility,…