GTM Strategy Manager

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

As GTM Strategy Manager in the Global Retention Strategy & Operations team, you will lead the development and execution of strategies that drive customer retention, renewal performance, and operational excellence across all lines of business. This role is pivotal in shaping Adobe’s global retention vision, ensuring alignment across ecosystem teams, and delivering measurable business impact. You will partner closely with cross‑functional leaders to build scalable programs, monitor performance, and drive transformation initiatives that support Adobe’s long‑term growth.

What You’ll Do

Retention Strategy

• Identify key improvement areas and develop strategies to capture those opportunities.

• Set annual retention, attrition, and renewal targets across all business lines.

• Evaluate performance drivers and recommend high‑impact strategies to ecosystem leaders.

Retention Performance Management

• Monitor global retention and renewal performance.

• Identify risks and opportunities, and recommend actions to ensure business objectives are met. Provide insights grounded in solution, segment, and geo‑specific dynamics.

Retention Programs

• Manage global retention programs to ensure business objectives are achieved.

• Proactively identify risks, recommend corrective actions, and drive key program components.

• Build robust operational processes to manage performance and programs.

What You’ll Need to Succeed

Skills & Experience

• 4+ years in strategic operations, sales operations, retention, or GTM roles with a track record of driving measurable impact.

• Strong analytical and problem‑solving skills with fluency in both quantitative and qualitative analysis.

• Strong communication skills with the ability to craft compelling narratives and influence senior executives.

• Ability to lead cross‑functional initiatives and manage multiple programs simultaneously.

• Comfortable navigating ambiguity and driving clarity in complex environments.

Qualifications

• Bachelor’s degree or equivalent in Business, Strategy, or a related field.

• Proficiency in tools such as PowerPoint, Excel, Power

BI, Tableau, and CRM platforms (e.g., Salesforce).

Compensation

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $125,500 – $226,700 annually. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $156,500 – $226,700.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short‑term incentives are in the form of sales commission plans. Non‑sales roles starting salaries are expressed as base salary and short‑term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long‑term incentives in the form of a new hire equity award.

State‑Specific Notices

California

Fair Chance Ordinances:
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado

Application Window Notice:
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time…