Customer Marketer

About us

• At Sierra, we’re creating a platform to help businesses build better, more human customer experiences with AI. We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, and London.

• We are guided by a set of values that are at the core of our actions and define our culture:
  Trust, Customer Obsession, Craftsmanship, Intensity, and Family. These values are the foundation of our work, and we are committed to upholding them in everything we do.

• Our co-founders are Bret Taylor and Clay Bavor. Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google s earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs.
  
  Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace.

• Customer content strategy. We re seeking a dynamic, forward-thinking customer marketing strategist, responsible for not only helping to inform our customer marketing and content strategy but also executing against it through the production of new content. The ideal candidate will be a self-starter who thrives in fast-paced, experimental environments, has experience leveraging AI tools to produce new content and experiences. You ll also bring technical proficiency, a strong creative sensibility, and a track record of excellent relationship-building to the role.

• Content production and logistics
  . You ll drive our customer marketing outreach, approvals, program management, and content production. You will help produce our customer stories and corresponding blog posts and communications, including leading customer interviews, writing case studies, and directing photoshoots and video content, among other activities. This also includes art directing all graphics, publishing blog posts in our CMS, creating the social amplification strategy, and maintaining the Customers page on our website.

• Enablement. Strategize ways to empower our employees to leverage customer stories in their work, including asset organization, communications, training, reinforcement, and inspiration.

• Social. You ll partner to help showcase our customers across social media in alignment with our Communications org and ensure that our original content leverages our social channels for amplification and is crafted with social in mind.

• Cutting-edge content development. Determine how to leverage AI tools to accelerate the velocity of our customer content creation and develop interesting new storytelling formats for our audiences.

• Measurement and optimization. Across all of the above initiatives, you ll own the reporting of key engagement metrics, so we can tune our strategy as we go.

• 5+ years of B2B marketing experience.

• Expertise in customer storytelling across formats including blog, social, digital content, PR, video, and more.

• World-class writing skills, capable of drafting and editing content in the tone and voice of Sierra. Please see our CLEAR case study as an example of the type of work we’ll expect you to write, edit, and fine-tune in alignment with our marketing team.

• Exceptional program management skills.

• A background in traditional content creation, including written editorials and art direction.

• A strong editorial sensibility and the ability to balance AI-enabled insights with human creativity and judgment.

• Expertise in building beautiful presentations using Google Slides and Keynote.

• Conduct a Q&A with one of our recently signed customers and turn that interview into a long-form customer story for the website, a blog post, and a series of social media posts.

• Develop a single slide metrics tracker that shows how our customer content is moving through development.

• Coordinate and art direct a customer film, from agency management to customer preparation to creative approvals.

• Experience creating AI content

• Strong data + analytics orientation

• Experience…