Senior Copywriting Manager

Senior Copywriting Manager

Join us at Fellow to help craft the voice of our brand and tell compelling stories around our world‑class coffee. Our in‑house creative team is looking for a hybrid strategist/writer to partner with the Art Director, Senior Brand Designer, and other creatives to shape narratives across product launches, campaigns, social, packaging, and more.

$130,000 - $140,000 annually

• Creative Partnership: Collaborate with the brand team, Art Director, and design team to take creative briefs from brainstorming through execution.
• Narrative Strategy: Translate technical product innovations into clear, compelling brand language that connects emotionally with our audiences.
• Brand Voice Leadership: Evolve and maintain Fellow’s voice, ensuring copy and visuals are tightly integrated.
• Campaign Building: Co‑create integrated campaigns that balance high‑level storytelling with tactical clarity.
• Creative Ideation & Experimentation: Lead brainstorms, explore new tools and formats, and test emerging channels to push the brand forward.
• Content Creation: Write and produce across mediums—product launches, website, ads, emails, social, packaging, retail, case studies, short‑form video.
• Copy Direction: Manage and refine freelance writer output, aligning execution with creative vision and brand standards.
• Technical Writing: Write product and packaging information across Fellow products.
• Cross‑functional
  
  Collaboration:
  
  Partner with marketing, social, DTC, and wholesale teams to ensure consistency and impact across all touchpoints.

• 6+ years of copywriting in creative environments with conceptual and strategic thinking.
• Proven writing experience throughout the full marketing funnel—from high‑level brand campaigns to acquisition channels like email, ads, and social.
• Ability to thrive in collaborative, fast‑moving creative processes.
• Comfortable leading brainstorms as well as crafting copy or prototyping content.
• Skill in distilling complex product stories into simple, emotionally resonant ideas.
• Experience working with designers and art directors on integrated campaign development.
• Love good coffee (or excitement to learn more about it).

• A creative, fast‑moving environment where ideas turn into action.
• Competitive compensation including employee equity.
• Generous paid time off plan.
• 401(k) with company contribution after 6 months of employment.
• Medical/dental/vision insurance.
• Wellness credit and community donation matching.
• Monthly fitness stipend.
• Summer Fridays.
• Generous discount on Fellow products.
• Best coffee anywhere.

Seniority level:
Mid‑Senior level.

Employment type:

Full‑time. Job function:
Project Management, Marketing, and Strategy/Planning. Industries:
Consumer Goods, Retail, Appliances, Electrical, and Electronics Manufacturing.

Our highest goal at Fellow is creating a safe, inclusive, and rewarding environment where everyone can bring their whole selves to work and thrive. We are committed to building diverse teams and strongly encourage people from underrepresented groups, including but not limited to women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign‑born residents, and veterans to apply.

Fellow is an equal‑opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity, gender expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.