Commercial Planning & Content Coordinator

Commercial Planning & Content Coordinator

San Francisco, CA

At Rothy’s, we know there’s a better way to do business, and it starts by putting the planet and its people first. More than 225 million single-use plastic bottles and 715,000 pounds of ocean-bound marine plastic have been transformed into our signature thread, creating wardrobe staples that look just as good as they feel.

Striving for zero waste, we combine 3D knitting technology and handcrafted assembly to create machine washable styles that don’t compromise on comfort. From classic shoes to carry-everywhere bags, we create essentials for wherever you go.

At Rothy’s, building a sustainable future is at the heart of everything we do. We pride ourselves on fostering an inclusive environment at our HQ, retail stores and wholly‑owned factory, and are growing our community every day.

Dedicated to reaching the right customer with the right message at the right time, the Brand Strategy – Omni Channel team thrives on the fast‑paced, ever‑evolving nature of the business. These outside‑the‑box thinkers create a strategic approach to engaging our customers across multiple media channels and platforms. As part of the Marketing organization, this team partners closely with others such as Creative, Digital Commerce, Merchandising and Amplification.

This role sits at the intersection of organic social, influencer, and UGC content, owning the day‑to‑day execution that brings social and creator strategies to life. You’ll support content creation, approvals, publishing, and asset delivery across social platforms, while coordinating closely with creators, agencies, and internal partners. The role also plays a key part in connecting organic performance to paid media testing, ensuring high‑performing content is surfaced, organized, and activation ready.

Success will come from strong organization, seamless cross‑functional collaboration, and a genuine curiosity about how content drives business results.

• Support the creation, curation, and management of content for priority platforms, including Instagram and Tik Tok
• Own day‑to‑day content execution, including posting, linking, and publishing content across platforms
• Develop and write creative briefs for organic social content
• Manage the full approval process for organic content, including gathering feedback, coordinating revisions, and preparing final assets for presentation and launch
• Support reporting and performance tracking for organic social content, helping to identify trends and insights
• Serve as a testing ground for paid media, partnering closely with the Paid team to flag high‑performing organic content for amplification

• Support the management day‑to‑day relationship with the performance agency, including weekly status meetings
• Support the development and delivery of content assets per month
• Coordinate product seeding and shipping to support influencer content creation timelines
• Manage the organization and delivery of finalized influencer assets to the Paid Media team, including tracking Spark codes, Meta connections, and raw files
• Work closely with the Paid Media team to understand business objectives, asset needs, and delivery timelines and own all asset previews and approvals

• Support creative brief development for still UGC content in collaboration with internal partners and agency
• Coordinate product shipments to creators
• Manage receipt, organization, and distribution of still UGC assets to the partner agency and internal teams, ensuring files are complete, approved and ready for use

• Coordinate product shipping for direct outreach creators
• Own end‑to‑end delivery of final assets, including Spark codes, Meta connections, raw files, and captions, ensuring all content is activation‑ready for organic and paid use

• Highly organized with strong attention to detail
• Comfortable with the management of multiple timelines and stakeholders
• Curious, collaborative, and eager to learn how content drives business results

• 1–3+ years in social media…