Education Content Marketing Lead

Hands-on content lead for OpenAI's Education team. Writes and edits articles, curriculum, and video for students, educators, and institutions, runs the team's education channels, and builds the production workflow and freelance bench that ships it.

$333,000 – $370,000 / yr

Location

Hybrid

Seniority

Lead

Compared with 16 other Marketing roles:
Common across similar roles Unique to this role

What you'll do

• Build and improve a content operating system covering intake, prioritization, resourcing, production, review, publishing, versioning, and reuse
• Map dependencies, remove bottlenecks, automate repeatable work, and create modular templates, playbooks, and quality standards Unique
• Maintain a single source of truth for the roadmap, editorial calendar, briefs, source material, production status, approvals, assets, and metadata
• Produce and edit long-form articles, blogs, case studies, web and email copy, social posts, educator stories, GIFs, images, and carousels
• Develop curriculum and professional-learning resources: lesson plans, educator guides, AI literacy materials, decks, and train-the-trainer content
• Lead video from concept to final cut, including story development, scripting, structural editing, interview prep, and oversight of production and post partners
• Own and grow education-specific social, email, web, and blog channels with audience strategies, editorial plans, and consistent publishing Common
• Set growth and engagement goals, define content quality and efficacy measures, instrument tracking, analyze performance, and run experiments
• Turn goals and expert input into briefs, plans, timelines, and review paths with Content, Customer Education, Design, Marketing, Product, Research, Policy, Safety, Sales, Partnerships, and Customer Success Common
• Source, onboard, and manage a flexible bench of writers, editors, curriculum developers, designers, video partners, agencies, and vendors

• Significant experience in content production, content marketing, editorial leadership, curriculum development, instructional design, or creative production Common
• Portfolio showing strong writing and editing across long-form editorial, curriculum or professional learning, video, social, and visual content Common
• Has built or materially improved content systems, workflows, templates, governance, tooling, automation, or publishing operations
• Has owned digital channels and used audience and performance data to set growth goals, design experiments, and deliver measurable results
• Strong video storyteller with experience in scripting, structural editing, interview prep, and working with production and post-production specialists Unique
• Turns ambiguous cross-functional input into clear requirements and polished work while sequencing multiple work streams
• Experience sourcing and onboarding external partners; fluent with CMS, DAM, project-management, analytics, and automation tools
• Nice to have: experience in education, edtech, AI, or another technical field Unique
• Nice to have: experience creating both curriculum/professional-learning resources and audience-facing marketing content