Director of Design Concept, Color & Trend

Banana Republic is a storyteller’s brand, outfitting the modern explorer with high-quality, expertly crafted collections made to inspire and enrich life’s journeys. Founded in 1978 in San Francisco, we continue to evolve our heritage of exploration through thoughtfully designed apparel and accessories that blend timeless style with exceptional craftsmanship.

Banana Republic is a storyteller’s brand, outfitting the modern explorer with high-quality, expertly crafted collections made to inspire and enrich life’s journeys. Founded in 1978 in San Francisco, we continue to evolve our heritage of exploration through thoughtfully designed apparel and accessories that blend timeless style with exceptional craftsmanship. Our team is made up of passionate, curious storytellers — creators and visionaries who seek out what’s next and bring it to life through elevated design, immersive experiences, and a shared spirit of creativity and innovation.

The Director of Design Concept, Color & Trend is responsible for defining and articulating the seasonal creative vision across the brand. This person should have exceptional taste, an instinctive understanding of fashion and culture, and an obsessive curiosity about what is happening and what is coming next. They will translate global fashion, runway, cultural and consumer signals into a clear, distinctive, and commercially relevant seasonal point of view, providing the creative north star for Design and Product teams.

• Set the overarching seasonal concept and creative direction, including mood, colour, silhouette, proportion, key items, materials, print, pattern, and styling.
• Maintain an exceptional and highly developed taste level, ensuring the brand consistently feels modern, relevant, desirable, and differentiated.
• Have a finger on the pulse of fashion and culture, continuously identifying emerging ideas, shifts in taste and new sources of influence.
• Possess an encyclopaedic knowledge of the competitive landscape, from global luxury and runway to contemporary brands, specialty retail, and emerging designers.
• Follow and analyse runway collections, distilling the most important shifts in silhouette, proportion, colour, fabrication, styling, and attitude.
• Identify and interpret both macro and micro trends, distinguishing meaningful movements from short-lived noise and identifying signals before they reach mass adoption.
• Look beyond fashion to art, design, interiors, architecture, music, film, travel, hospitality, street style, social media, and broader culture to anticipate where taste is moving.
• Translate inspiration and trend intelligence into a clear and ownable brand point of view.
• Partner closely with Design, Merchandising and Product Development to ensure the seasonal concept translates cohesively across categories and customer touchpoints.
• Influence fabric, material, trim, print, and colour direction and ensure they ladder back to the overarching seasonal vision.
• Lead compelling seasonal concept presentations that inspire and align the broader organisation around the creative vision.
• Build, lead, and develop a high-performing team while fostering curiosity, creativity, and a relentless pursuit of excellence.

• You have exceptional taste and an innate fashion instinct. This is fundamental to the role.
• You are genuinely obsessed with fashion and consume runway, retail, culture, and emerging trends continuously.
• You know the competitive landscape intimately who is winning, what is new, what is selling, what is becoming culturally relevant and why.
• You can walk out of the runway season and articulate not simply what you saw, but what matters and what will matter 12–24 months from now and…