NABET On-Call Brand and Motion Graphics Designer​/Designer

Title:

On-Call Brand and Motion Graphics Designer / Designer 2

Schedule Format

- Location:

Hybrid
- San Francisco

Pay Information:
Hourly Rate: $39.00 - $56.00

KQED is one of the largest and most respected nonprofits in Northern California — a 70+ year institution that generations of Bay Area residents have turned to for news, culture, and community. And yet the most exciting chapter in KQED's story is still ahead. As audience behaviors shift and competition for attention intensifies, building deeper connections with new and younger audiences isn't just a marketing goal — it's an organizational imperative, and brand is at the center of how we will get there.

The KQED Creative department plays a vital role in bringing this vision to life. As a member of our team, the On-Call Brand and Motion Graphics Designer will help shape and evolve KQED’s visual identity, developing cohesive brand systems and compelling motion graphics that connect with audiences across platforms. The ideal candidate is a multidisciplinary designer with strong expertise in brand identity systems and motion design, capable of translating strategic and creative concepts into engaging visual experiences across video, digital, social, print, environmental, and emerging platforms.

The successful candidate will bring creative versatility, thoughtful collaboration, and a shared commitment to KQED’s mission of making a difference in the communities we serve.

KQED envisions a public media organization with a culture that centers on human dignity, equity, and belonging. This will enable us to better serve and reflect the Bay Area through diverse and inclusive storytelling.

We value the contributions of marginalized people in society — including Black, Indigenous, and all people of color, people with disabilities, and LGBTQIA+ people — and we believe that these communities must be centered in the work we do, and we strongly encourage members of these communities to apply.

KQED Code of Ethics https://www.kqed.org/about/code-ethics

The mission that drives us:

KQED provide citizens of Northern California with a community-supported alternative to commercial media. We provide citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone and engage audiences to share their stories. We help students and teachers thrive in 21st-century classrooms, and take people of all ages on journeys of exploration- exposing them to new people, places and ideas.

This role will work hybrid between working in KQED's newly renovated headquarters and working remotely.

• Understand, interpret, and apply KQED brand guidelines while completing projects according to established benchmarks and deadlines.
• Develop and extend cohesive visual brand systems and identities for KQED programs, campaigns, initiatives, and sub-brands, translating creative direction into typography, color, graphic language, imagery, iconography, layout, logos, and other identity elements.
• Apply and scale brand systems across digital, social, video, print, environmental, presentation, and promotional platforms, ensuring consistency while adapting the visual language to different audience experiences.
• Translate visual brand systems into motion, conceptualizing and producing animated typography, title sequences, logo animations, transitions, lower thirds, information graphics, explainers, social video graphics, and video packaging that establish consistent brand behavior across platforms.
• Develop reusable motion templates, toolkits, illustrations, infographics, and other graphic assets that enable consistent execution while supporting storytelling and audience engagement.
• Design and animate using Adobe Creative Suite, with…