Product Designer, Borrow Origination

Staff Product Designer, Borrow Origination

Join to apply for the Staff Product Designer, Borrow Origination role at So Fi . This role focuses on designing seamless, member‑first experiences for the first milestone of the lending journey—product education, discovery, pre‑qualification, application, verification, and offer selection.

$/yr - $/yr

• Use a design‑thinking process to establish and execute vision for team initiatives.
• Challenge the status quo, push innovation, and inspire teams toward a unified outcome.
• Look holistically at members' end‑to‑end user journeys and develop a strategic vision on how to educate, guide them to the right lending product for their goals.
• Use data, research, and experimentation to drive design decisions; partner on A/B tests and define success metrics (e.g., completion rate, time‑to‑yes, drop‑off reduction, error rate, NPS).
• Lead end‑to‑end design for origination flows—from top‑of‑funnel education and pre‑qualification to verification, document upload, and offer selection—across web and mobile platforms.
• Reduce friction and ambiguity throughout the application process.
• Enable personalized discovery experiences that create cross‑ecosystem value within SoFi.
• Translate complex requirements (risk, legal, compliance, credit policy) into simple, trustworthy interactions and clear, inclusive content.
• Collaborate closely with Product Managers, Engineers, Researchers, and Content Designers across multiple product areas to deliver seamless experiences that transform members' financial situation.
• Create systems, not just screens—define patterns for progressive disclosure, validation states, help surfaces, and decision moments; contribute to and advocate for high‑quality, consistent design system adoption.
• Prototype at the right fidelity to align stakeholders and validate value early; run usability tests and synthesize insights into actionable design iterations.
• Tell a compelling story—craft artifacts that communicate rationale, trade‑offs, and impact to drive alignment and accelerate decision‑making.
• Collaborate with our design system (Pacific) to leverage and improve templates and components.
• Contribute to scaling design best practices across the company and within the Design org.

• 8+ years in product design/UX with a portfolio showcasing complex, high‑stakes flows and measurable outcomes.
• Strong written and verbal communication; able to articulate strategy and process and lead cross‑functional alignment.
• Experience partnering with Product/Engineering/Data to define product strategy and experimentation plans.
• Fluency in using metrics to inform design and measure success.
• Experience facilitating design sprints or similar frameworks to align stakeholders around business and member needs.
• Expertise with modern design/prototyping tools (Figma; Adobe Creative Suite as needed).
• Strong command of mobile and web UX best practices (iOS, Android, responsive web).
• Ability to translate research, member needs, and product data into clear design decisions.
• Experience presenting to senior leadership and advocating for member needs within business and technology constraints.
• Experience setting and managing design priorities through planning and execution.
• Passion for team building and shaping a healthy design culture.

• Experience in personal finance, lending/credit, identity/KYC, or other regulated domains.
• A passion for turning complexity into usable, beautiful experiences.
• Experience working with remote, distributed teams.
• Exposure to both B2C and B2B or operator/agent tooling environments.

To view all of our comprehensive and competitive benefits, visit our Benefits at So Fi page! The base pay range for this role is listed above and the final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender identity, national origin, age, disability, sexual orientation, or any other characteristic protected by law. We welcome applicants with arrest and conviction records in accordance with the San Francisco Fair Chance Ordinance. Applicants seeking reasonable accommodations for disabilities should contact