Integrated Marketing Manager, Core Dasher

Title:

Integrated Marketing Manager

Location:

Remote US

Duration: 6 Months Contract with possible extension

Payrate: $95.00 per hr on W2

You will be supporting Parcels, Door Dash's newest business on track to do 40M in volume in 2025. Parcel Drivers - called Runners - deliver 40-60 packages over the course of a single route.

• [Supply] Support Runner supply forecasting in partnership with Ops and Analytics; execute weekly forecasting read-outs and support deep-dives to better understand root causes for growth and decline across Runner cohort populations (New, Active, Lapsed).
• [User Insights] Support the execution of research plans in partnership with UXR, Product, and Ops; synthesize key learnings and audience needs, use them to influence marketing and product strategy.
• [Product Influence & Knowledge] Partner with PMM, product, design, strategy and operations, and engineering teams to test, launch, and scale new experience solutions that help drive Runner growth for Pizza offers and Parcel offers.

• [GTM] Aid the execution of strategic go-to-market plans to launch products and programs that increase Top Runner volume coverage – such as Rewards & Ratings programs, and improvements to the Runner waitlist experience. Ensure these plans are run smoothly across a variety of cross functional partners and support measuring success as launch goes on. Conduct research to measure Runner sentiment, awareness, and comprehension of these features and help product improve the solution in a V2.
• [Growth & Marketing experimentation] Ideate, align, execute, and measure new product marketing campaigns using in-app, owned, and earned channels to grow product usage of existing features across new and existing users. Craft messaging and communications to launch experimentation and build upon Runner lifecycle playbooks. Measure impact and report results of PMM experiments to cross-functional stakeholders with a clear set of recommendations.

Own sub-OKRs and effectively report progress against quarterly goals / plans. Make asks/recommendations/escalations to senior manager as needed. Bias for action / autonomy. Should be able to work autonomously after onboarding with minimal support. Effectively work with core cross functional pods to identify and execute next steps. Flag appropriate escalations to Sr Integrated Marketing Manager.

Work with Ops and CRM teams to develop a Peak Preparedness marketing campaign playbook to effectively acquire and mobilize new and existing Runners ahead of our busiest season of the year – Winter holidays. Work with the Product and Ops teams to launch and execute a GTM for an external Top Runner program focused on introducing Runners to a Rewards tier that gives them improved access to Parcels offers based on their performance.

• Experience in a role responsible for developing and piloting new products, especially products growing from 0 > > 1.
• Experience leaning in with Product teams to understand product functionality and restrictions.
• Experience in a role/team responsible for growing engagement/adoption.
• Experience leading and working with insights (conducting research, synthesizing learnings) and using them to map communications plans and influencing product roadmaps.
• Excellent communication skills; a well-rounded, research-driven, passionate marketer.

• Seasoned hands-on experience influencing cross functional teams with product development, ideation, & experimentation.
• Proven track record in customer-facing roles leading or assisting with digital marketing or sales campaigns, with a focus on targeting audience and engaging customers across owned and paid channels.
• Demonstrated ability to be data-driven and comfortable with experimentation & testing methodologies; SQL experience is a big plus.
• Experience in product marketing and/or product operations for consumer tech companies (ex: Lyft, Instacart, Airbnb, etc).
• A builder's mentality, passionate about technology products that impact millions, and an energizing, effective communicator eager to get into product marketing.

Door Dash's mission is to grow and empower local…