CFO, Consumer App

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Beacon Software is a permanent capital holding company which acquires and grows essential businesses. We are a profitable series B+ firm that combines great technologists, operators and M&A professionals to accelerate the scale of the ambition of the dozens of businesses we own and operate. We are supported by capital from tier‑1 venture capital, crossover, and endowment investors as well as the founders of the leading technology companies from the past decade.

We are growing our team in Toronto, San Francisco, and New York. Apply below.

We're hiring a Chief Financial Officer (CFO) for a leading, parent‑focused consumer app that helps families transition young children to solid foods. This role blends finance, analytics, and operational execution. You'll lead forecasting and budgeting, provide analytical insight into marketing efficiency, and ensure the systems, vendors, and tools are in place to drive profitable, data‑informed growth.

Location:

Remote (US or Canada)

Scope of Responsibility:
Execution Partner to the GM

• Financial Leadership (40%)
- Develop and maintain detailed forecasting models, budgets, and variance analyses that give the CEO and Beacon clear visibility into business performance.
- Partner with the CEO to align resource allocation and growth objectives within the company’s capital plan.
- Build scalable financial reporting and performance dashboards that connect marketing and operational decisions to financial outcomes.
- Work closely with Beacon’s centralized accounting and FP&A teams to ensure consistent reporting and compliance.

• Marketing Analytics & Decision Support (30%)
- Lead analysis of CAC, LTV, ROAS, and payback periods across channels (paid social, search, affiliates, influencers).
- Evaluate marketing spend efficiency and ROI within established LTV:

CAC guardrails to support sustainable growth.
- Provide insights that guide the CEO’s investment decisions and inform spend allocation across channels.
- Maintain and refine dashboards and cohort analyses to provide real‑time visibility into funnel performance, retention, and monetization.

• Vendor & Technology Management (20%)
- Oversee vendor relationships and ensure the company’s financial and marketing tech stack (reporting, attribution, forecasting) supports accurate data and timely decision‑making.
- Evaluate contracts, pricing, and renewals to ensure optimal ROI.
- Coordinate with growth and product leaders to ensure tools are integrated and delivering measurable value.

• Strategic Partnership (10%)
- Serve as a financial thought partner to the CEO and leadership team.
- Translate data into insights that shape pricing, channel mix, and customer acquisition strategy.
- Help build a data‑informed culture grounded in clear metrics, transparent reporting, and disciplined execution.

Other activities may include:

• Support the CEO in planning, prioritization, and follow‑through on financial and operational initiatives.

• Translate ambiguous goals into quantitative plans with clear owners and timelines.

• Prepare concise materials for stakeholders (weekly KPIs, monthly financials, quarterly forecasts).

• Ensure the accuracy and reliability of financial and marketing systems, including billing, reporting, and analytics.

Qualifications

• High level of accountability and ownership; able to translate business goals into actionable financial and deliver measurable outcomes.

• Deep understanding of performance marketing metrics (CAC, LTV, ROAS, payback) and consumer app economics.

• Proven ability to develop and maintain forecasts, budgets, and variance models.

• Skilled at using data to identify trends, diagnose issues, and drive recommendations that improve financial and marketing performance.

• Strong communication skills; capable of simplifying complex analyses for decision‑making.

• Thrives in fast‑paced, evolving environments and maintains focus under pressure.

• Experience managing vendor ecosystems and financial/analytics tech stacks.

Ideal Candidate

• 8–12+ years in finance or FP&A at a consumer app, marketplace, or DTC company.

• Experience partnering directly with CEOs or GMs on…