Product Manager

Allswell is building the leading mental health company for the LGBTQ+ community. Affirming, high-quality care is still hard to find and harder to afford, and we are fixing that with a specialized clinical model, technology that makes our clinicians more effective, and insurance coverage that puts real care within reach.

The clinical outcomes are strong, and the growth is fast. Since launching, we have served hundreds of clients across Maryland, Virginia, and Washington, DC, in-network with Medicaid and major commercial plans in all three. 79% of clients report reduced depression, and 72% report reduced anxiety after 60 or more days of care.

We are expanding our services and footprint quickly, and building the team to match. Backed by leading healthcare and impact investors, we have the runway to do it right.

As Allswell's Product Manager (Growth), you'll report directly to our CTO and own the product experiences that turn patient and provider demand into facilitated care.

On the patient side, you’ll own the journey from ad impression to attending the first session. You’ll make it easy for the right patient to understand what we offer, figure out their insurance coverage, complete intake, find the right therapist, and get a session on the calendar. On the therapist side, you'll build the onboarding portal that takes a therapist from sign-up to ready for their first patient.

This is a high-ownership role at the intersection of product and growth. You’ll identify the biggest constraints in the system, figure out what’s causing them, build solutions, and measure whether those solutions actually help more people get into care.

• Patient intake experience:
  Own the end-to-end journey from landing to booked first session, including landing pages, onboarding and intake flows, insurance eligibility UX, therapist discovery and matching, and scheduling. Make it effortless for the right patient to understand their coverage and get on a calendar.

• Therapist onboarding experience:
  Build the portal and flows that take a therapist from sign-up to first-patient-ready, spanning credentialing, insurance enrollment, licensing, compliance, and scheduling availability.

• Matching and activation:
  Design the systems that connect newly activated therapist capacity with patient demand, and find where capacity or patients get stuck before care happens.

• Conversion and instrumentation:
  Instrument the funnel so you can see where patients and therapists drop off, run experiments to improve those flows, and measure whether changes actually lead to more booked care.

• 4+ years of product management experience, ideally with significant ownership of a growth or acquisition funnel and measurable revenue or customer impact

• Extremely analytical: you can move fluidly between a funnel, a cohort analysis, an experiment, and the underlying product system

• Strong product judgment: you know when to optimize an existing flow and when the system underneath it needs to change

• Comfortable owning ambiguous problems end-to-end, from identifying the constraint to shipping the solution and measuring the result

• Excellent communicator who can work effectively across engineering, marketing, clinical, and operations teams

• Bachelor's degree required; advanced degree a plus

• Experience building growth at a consumer, marketplace, healthcare, or other operationally complex company

• Experience connecting advertising spend to downstream revenue, activation, or customer outcomes rather than optimizing to top-of-funnel metrics alone

• Experience building 0-to-1 product and operating without a playbook

• A deep curiosity about both sides of the marketplace: what patients need to get into care and what…