Senior Product Marketing Manager – Intelligence; AI

Overview

Senior Product Marketing Manager – Anaplan Intelligence (AI) s hybrid role is based 2 days a week out of the San Francisco office and reports to the Director of Product Marketing – Platform, who is based in the U.K.

At Anaplan, we are a team of innovators focused on optimizing business decision-making through our AI-infused scenario planning and analysis platform. Our Winning Culture champions diversity of thought and ideas, leadership at any level, ambitious goals, and celebrating wins. We are now looking for a Senior Product Marketing Manager – Anaplan Intelligence (AI) to help shape, position, and evangelize Anaplan’s rapidly evolving AI capabilities and to define and execute the go-to-market strategy for Anaplan Intelligence.

This role supports our mission to lead the market in applying predictive, generative, and agentic AI to Enterprise Business Planning processes.

Your Impact

• Own and drive product marketing strategy for Anaplan Intelligence, shaping and refining our AI narrative, messaging, and market positioning.
• Develop clear, compelling positioning that explains how predictive, generative, and agentic AI deliver transformational value in Enterprise Business Planning.
• Partner with product management and strategy teams to contribute to product strategy, roadmap, and the creation of visual use cases that demonstrate real-world benefits of Anaplan Intelligence and AI.
• Evangelize Anaplan Intelligence externally by representing Anaplan at industry conferences, webinars, and customer forums, in collaboration with the solutions marketing team.
• Collaborate with AR, industry analysts, and media to ensure AI capabilities are understood and well-positioned in solution assessments and market reports.
• Create messaging frameworks, GTM materials, enablement content, and conceptual/demo videos that showcase AI-driven productivity and support GTM positioning against competitors.
• Work with campaigns, demand generation, and content teams to ensure AI content fuels pipeline growth and leadership positioning.
• Track AI industry trends, analyst assessments, and competitive moves to provide actionable recommendations for GTM and product teams.

Qualifications

• 4+ years of enterprise B2B SaaS product marketing experience with a significant focus on AI capabilities or products sold to large enterprise customers, ideally to Senior IT, CIOs, and technical decision-makers.
• Strong experience positioning and marketing predictive, generative, and agentic AI capabilities with clear, differentiated messaging and customer-centric value propositions.
• Experience in Enterprise Performance Management (EPM), Integrated Business Planning (IBP), or Business Intelligence (BI), or demonstrated ability to learn complex platforms quickly.
• Proven track record contributing to AI product strategy and roadmap discussions using customer, market, and competitive insights.
• Comfortable evangelizing AI solutions externally—presenting at conferences, webinars, analyst briefings, and customer forums.
• Experience working with industry analysts (e.g., Gartner, Forrester, IDC) and AR/PR teams to shape solution assessments and market perception.
• Demonstrated ability to create messaging frameworks, GTM materials, and enablement content that support competitive positioning and sales execution.
• Skilled in cross-functional collaboration with product, sales, campaigns, demand generation, and content teams in a fast-scaling, global SaaS environment.
• Excellent written and verbal communication skills for engaging both technical and business audiences.

Preferred Skills

• Bachelor’s degree; advanced qualifications or certifications in product marketing, AI/ML, or enterprise SaaS are a plus.
• Familiarity with planning platforms like Anaplan or similar technologies.
• Understanding of Enterprise Business Planning and how AI is transforming decision-making across finance, supply chain, sales, and workforce planning.
• Experience shaping or contributing to AI category leadership narratives with industry analysts, AR/PR, and external thought leadership channels.
• Proven success creating and executing sales enablement and competitive positioning strategies for AI or analytics…