Director, Integrated Media Strategy & Planning

Director, Integrated Media Strategy & Planning

We are pioneers t this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients’ problems, no matter where you are in the world.

The Director, Integrated Media Strategy & Planning is a senior leader on DEPT®’s Creative & Media team. This role is designed for a strategist who brings a future-forward vision to their clients, combining consumer and cultural insight with deep platform fluency. You will help shape the future of integrated media strategy by connecting consumer behavior insights, communications planning fundamentals, and emerging technologies.

You will lead strategies for ambitious global brands, ensuring that media and creative work together seamlessly to move audiences, build brands, and drive growth. You will also shape strategies through a deep understanding of each client’s business, market context, and ambitions, identifying growth opportunities, defining competitive advantage, and guiding them toward sustainable results.

• Lead integrated strategy across a portfolio of enterprise tech, software, financial services and innovation-driven clients.
• Develop forward-looking communications and connections strategies that reflect how consumers experience platforms, content, and culture.
• Translate consumer behavior insights into actionable advertising strategies that connect brand, performance, and customer experience.
• Build strong relationships with senior clients, acting as both a thought partner and challenger to elevate their ambitions.
• Serve as a trusted voice on the role of AI, data, and emerging tech in shaping modern media ecosystems and consumer experiences.
• Partner closely with client teams and business development leaders to ensure seamless communication, clear expectation setting, and strong client satisfaction.
• Provide leadership, mentorship, and strategic oversight to directors and senior managers, while also supporting the growth of cross-functional team members.
• Foster a culture of relentless curiosity and creativity across the Integrated Media Strategy & Planning discipline.
• Partner with creative, media, data science, and technology leads to deliver integrated solutions that marry storytelling and experiences with targeting and activation.
• Support new business pitches and organic growth opportunities by shaping compelling strategy narratives.

• 10-12+ years of progressive experience in consumer and cultural insights, strategy, communications planning, and integrated marketing—agency experience strongly preferred.
• Demonstrated expertise in enterprise software, technology, or financial services brands or adjacent industry verticals.
  
  Proven ability to lead integrated strategies across both B2B and B2C environments.
• Strong foundation in strategic planning, media strategy, communications planning, and full-funnel media planning with the ability to connect paid, owned, earned, and shared experiences.
• Ability to link strategy to measurable outcomes by setting clear objectives and KPIs, while staying sharp on industry trends, competitive dynamics, and emerging technologies to identify new opportunities for clients.
• Ability to translate data, market, consumer, and cultural insights into clear frameworks that guide strategy.
• Track record of successful client management. Proven ability to influence and align diverse stakeholders within large, complex organizations, building trust and driving consensus at multiple levels.
• Confidence in leading workshops, pitches, and C-level presentations.
• Deep familiarity with research and planning tools (e.g., MRI, GWI,…