Director, SEO

We are seeking an experienced and visionary Director of SEO to build and lead the organic growth strategy for our rapidly expanding Direct‑to‑Consumer business. This leader will define our SEO roadmap, drive growth across organic search channels, and partner cross‑functionally to improve discoverability, content authority, and conversion across Transcarent’s digital ecosystem.

The ideal candidate is a hands‑on strategist and operator who can merge technical SEO expertise with content strategy, consumer insights, and data‑driven experimentation. You will be responsible for scaling organic acquisition, improving site health and performance, and delivering sustainable growth that aligns with our mission to transform consumer healthcare.

This is a high‑impact leadership role for someone who thrives in fast‑moving environments, loves building foundational systems, and is ready to shape the future of organic search in healthcare.

• Develop and own Transcarent’s long‑term SEO strategy for D2C, including technical SEO, content SEO, local SEO (if applicable), and emerging search opportunities.
• Create and execute a data‑backed roadmap that drives measurable organic growth across priority lines of business.
• Partner with Brand, Content, Product, and Growth Marketing teams to ensure SEO best practices are integrated across all digital initiatives.

• Lead technical SEO audits, diagnostics, and ongoing site health improvements related to crawlability, indexing, site speed, IA, schema, and Core Web Vitals.
• Partner closely with Engineering and Product to implement technical optimizations and scalable SEO infrastructure.
• Establish processes and tools for monitoring ranking performance, site quality, and search visibility.

• Drive the development of SEO‑led content strategies, including editorial calendars, topic clusters, keyword research, and semantic content frameworks.
• Work with internal and external writers to ensure content meets both brand standards and search intent.
• Identify opportunities to build domain authority through content, editorial partnerships, and digital PR.

• Create and maintain dashboards to track keyword rankings, traffic, conversion, engagement, and ROI of organic channels.
• Lead ongoing experimentation and testing to refine SEO strategies (content formats, metadata, internal linking, etc.).
• Collaborate with Analytics to define KPIs, reporting frameworks, and attribution models for organic growth.

• Serve as the primary SEO expert and evangelist across the organization.
• Lead agency partners, contractors, and cross‑functional teams involved in SEO initiatives.
• Influence broader product, content, and brand strategy through insights from search trends, consumer intent, and competitive analysis.

• 10+ years of progressive experience in SEO, including 5+ years in a leadership or strategic owner role.
• Proven track record driving organic growth in a consumer‑facing or D2C business, ideally within digital health, wellness, or other regulated/complex categories.
• Deep technical SEO expertise with experience partnering directly with Product and Engineering teams.
• Strong proficiency with SEO and analytics platforms (GSC, Ahrefs/SEMrush, Screaming Frog, Looker/Tableau, Adobe/GA4, etc.).
• Demonstrated ability to develop holistic SEO content strategies aligned with brand voice and consumer intent.
• Excellent stakeholder management skills, with a track record of influencing senior leaders and cross‑functional partners.
• Highly analytical, data‑driven mindset paired with strong storytelling and communication skills.
• Comfort operating in fast‑paced, high‑growth environments with evolving priorities.

• Experience in healthcare, insurtech, telehealth, wellness, or similarly regulated industries.
• Familiarity with local SEO, healthcare‑specific schema, or medical content requirements.
• Experience scaling SEO operations from the ground up at an early‑ or growth‑stage company.
• Understanding of conversion rate optimization and its…