Lifecycle Marketing Manager, Adoption

Location

San Francisco, California

Full time

Marketing

We're on a mission to make it possible for every person, team, and company to be able to tailor their software to solve any problem and take on any challenge. Computers may be our most powerful tools, but most of us can't build or modify the software we use on them every day. At Notion, we want to change this with focus, design, and craft.

We've been working on this together since 2016, and have customers like OpenAI, Toyota, Figma, Ramp, and thousands more on this journey with us. Today, we're growing fast and excited for new teammates to join us who are the best at what they do. We're passionate about building a company as diverse and creative as the millions of people Notion reaches worldwide.

Notion is an in person company, and currently requires its employees to come to the office for two Anchor Days (Mondays & Thursdays) and requests that employees spend the majority of their week in the office (including a third day).

Notion has millions of users who rely on Lifecycle Marketing to help them along their journeys with our tools. We're looking for an experienced Lifecycle Marketer to join our Growth Marketing team and become the driver of our product launches and release marketing engine — shaping them into both beloved brand moments and powerful growth levers.

You'll run point from the Growth team on launches and ongoing releases across key functions: partnering closely with Product Marketing, Creative, Comms, and Content to bring new features to market and sustain awareness and adoption through our "What's New" programs. Your expertise in audience segmentation will be critical — ensuring the right features reach the right user segments with tailored positioning and messaging that drives awareness, activation, and deepened product engagement.

Then you'll work with the Lifecycle, Product, and Growth teams to operationalize these launches, collaborating across the team to transition launch content, assets, and learnings into broader customer journey touchpoints.

Finally, you'll help us scale: identifying where AI and automation can make our launch and and post-launch engines faster, smarter, and more efficient with each iteration.

• Drive launch campaigns and release marketing end-to-end
  :
  Be the connective tissue across Product, PMM, Creative, and Lifecycle — orchestrating both high-impact launches and ongoing release communications that drive initial excitement and sustained engagement

• Master audience segmentation and positioning
  :
  Lead the strategic segmentation of launches and releases, crafting differentiated positioning and messaging for specific audience segments by synthesizing PMM materials and independently developing audience-specific narratives

• Collaborate on post-launch integration
  :
  Work closely across the Lifecycle team to transition launch content, assets, and learnings into always-on campaigns and other relevant customer journey touchpoints, ensuring sustained momentum beyond initial launch

• Drive user love and business impact
  :
  Shape experiences that delight users while moving core metrics like feature activation and retention — with a sharp eye for which metrics will be affected and what events need tracking

• Be a system builder
  :
  Create repeatable, efficient workflows that help us ship high-quality, high-velocity launches and releases — and scale what works

• Think like a growth expert
  :
  Work closely with Engineering and Data teams to define success metrics, implement proper tracking, and design experiments that validate your segmentation and messaging strategies

• Inject AI where it adds leverage
  :
  Identify where automation or AI can streamline workflows, personalize messaging, and unlock faster feedback loops

• You have 8–
  10 years of experience in growth, lifecycle marketing, or product marketing
  , ideally at a fast-paced product-led company

• You've led or contributed meaningfully to product launches, release marketing, and audience segmentation strategies from a growth perspective, and understand what it takes to make them both memorable and…