Director of Ecommerce

Overview

We are seeking a data-driven Director of Ecommerce to lead and grow our client’s digital retail business. This individual will oversee our largest revenue channel and combine strategic leadership with hands-on ownership of our ecommerce platform, tools, and performance. The ideal candidate has a deep understanding of the customer journey, thrives on data-backed decision-making, and can inspire a high-performing team to deliver a best-in-class digital experience.

Details

Job Title:

Director of Ecommerce

Location:

San Francisco, CA / Hybrid

Reports to:

Chief Marketing Officer

Key Responsibilities

• Lead ecommerce strategy and execution, including site performance, conversion, and merchandising. Own all aspects of the ecommerce P&L and drive optimization to meet financial goals.

• Build and mentor a high-performing team focused on both strategic growth and operational excellence.

• Collaborate cross-functionally across merchandising, logistics, creative, engineering, and wholesale to deliver a seamless customer experience.

• Partner with data analytics to leverage insights across marketing, merchandising, testing, and customer journey improvements. Maintain clean and accurate ecommerce data pipelines for product, customer, and order information.

• Drive platform innovation and evaluate new tools and features that enhance scalability, automation, and personalization.

• Oversee and optimize the ecommerce tech stack (e.g., Shopify Plus, post-purchase tools, reviews, personalization, integrations).

• Act as primary liaison with external developers, analytics providers, and platform partners to maintain and improve site performance.

• Ensure site security, compliance, and uptime in collaboration with technical teams.

• Optimize digital experiences—including virtual try-on and lifecycle programs—to enhance both new and repeat customer engagement.

• Lead organic and paid search strategies in partnership with external agencies.

• Oversee other digital sales channels, including:
- Managing and expanding the Amazon business profitably.
- Developing and testing international growth strategies.

Qualifications

• 9+ years of ecommerce or digital leadership experience, ideally in retail, consumer goods, or similar industries.

• Thrives in a fast-paced, dynamic, feedback-driven environment and enjoys solving complex business problems.

• A hands-on leader who can shift seamlessly between strategic vision and tactical execution.

• Strong business judgment and decision-making abilities.

• Deep experience with Shopify Plus and related third-party apps, with comfort operating within a Shopify ecosystem.

• Analytical mindset with fluency in tools such as Google Analytics, GA4, Looker, or Tableau.

• Proven record of using data to drive ecommerce growth and improve customer experience.

• Familiarity with APIs, integrations, and collaboration with development teams.

• Excellent leadership, communication, and project management skills.

Salary: $140K-$170K

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing

• Industries:
Retail Apparel and Fashion

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