Growth Marketing Manager

Paid Media Marketing Manager (Consumer Software)

This range is provided by Harvey Nash. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$60.00/hr - $70.00/hr

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Performance Media Lead (Consumer Software)

6 Months+ Contract

As the Performance Media Lead, you will:

• Manage performance media campaigns to hit acquisition and ROAS targets in close collaboration with media agency partners.

• Own and evolve our learning agenda for global performance marketing across mobile and desktop platforms—defining hypotheses, designing experiments, and partnering with data science to measure incremental impact.

• Leverage data and experimentation to drive strategic decisions about budget allocation, audience targeting, creative strategy, and channel mix.

• Develop and operationalize measurement frameworks that strengthen our ability to evaluate marketing effectiveness, including incrementality testing and attribution improvements.

• Partner with cross-functional stakeholders—product marketing, data science, finance, and creative—to ensure alignment between acquisition goals and broader product and brand strategies.

• Identify and evaluate new channels and emerging tactics for user acquisition, bringing a test‑and‑learn mindset to scale new opportunities responsibly.

Your Professional Profile

• 7+ years of experience in performance marketing, digital media, or user acquisition, preferably for global consumer or tech brands.

• Proven track record in driving growth through experimentation, measurement innovation, and ROI optimization.

• Expertise across major media channels (e.g., Google Ads, Apple Search Ads, Microsoft App Campaigns, Meta, programmatic, You Tube and Tik Tok) and strong understanding of performance measurement frameworks (attribution, incrementality testing).

• Advanced analytical skills, with experience collaborating with data science or analytics teams to generate actionable insights.

• Strong communication and storytelling ability—able to distill complex data into clear narratives that influence cross‑functional decisions.

• Experience working effectively with external agencies and global teams, with a proven ability to align diverse contributors and areas of expertise around shared goals — serving as the primary owner of business objectives and ensuring that all efforts ladder up to meaningful, measurable impact.

Seniority level

Mid‑Senior level

Employment type

Contract

Job function

Marketing and Information Technology

Industries

Technology, Information and Media

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