Performance Marketing & Paid Acquisition Lead

Overview

Harper’s growth engine runs on speed, precision, and automation. As our Performance Marketer
, you’ll own the digital channels that feed our sales floor — and you’ll be accountable for turning spend into revenue.

This is not a brand role. This is a numbers, systems, and scale role
. You’ll manage paid acquisition across Google, Meta, and lead-bidding marketplaces, while working closely with sales and engineering to optimize the full funnel from click to bind.

Compensation: ~$150K base + equity

You will own Harper’s paid growth machine end-to-end. From channel strategy and experimentation to funnel optimization and automation, your job is simple:
drive qualified demand efficiently and at scale
.

You’ll sit alongside sales and engineers, see how leads convert in real time, and continuously refine campaigns based on what actually closes.

• Manage and scale campaigns across Google, Meta, and lead bidding marketplaces

• Develop vertical-specific acquisition strategies for construction, med spas, manufacturing, and new segments

• Control budget allocation with a focus on CAC, conversion, and throughput

• Work on landing pages, messaging, and conversion flows

• Track performance from click → quote → bind

• Partner with sales to understand lead quality and adjust targeting in real time

• Launch A/B tests across ads, creatives, audiences, and landing pages

• Identify scalable channels and kill underperformers quickly

• Build playbooks for new vertical launches

• Work with engineering to automate bidding, pacing, attribution, and reporting

• Use AI tools to generate and test creative at scale

• Build systems that allow performance marketing to run continuously and efficiently

• Full ownership of existing campaigns and analytics

• Clear understanding of Harper’s funnel and sales motion

• First optimizations and experiments live

• Increased qualified lead volume with controlled CAC

• Vertical-specific campaigns performing consistently

• Sales feedback actively shaping spend and messaging

• Predictable, scalable paid growth engine

• Automation handling large portions of campaign management

• Performance marketing playbooks powering rapid vertical expansion

• You think in CAC, conversion rates, and throughput

• You enjoy owning revenue-impacting systems

• You’re hands-on and comfortable operating without layers

• You love testing, iterating, and scaling what works

• You want tight feedback loops with sales and product

• You want a brand-only or top-of-funnel-only role

• You avoid accountability to revenue outcomes

• You prefer slow cycles and fixed annual plans

• 5+ years of experience in performance marketing, paid acquisition, or growth marketing roles

• Hands-on experience managing Google Ads and Meta (Facebook/Instagram) campaigns with meaningful budgets

• Experience running and optimizing lead-based acquisition funnels
  , ideally for B2B, SMB, or high-consideration products

• Strong understanding of CAC, conversion rates, attribution, and funnel economics

• Experience working with analytics tools (e.g., Google Analytics / GA4), conversion tracking, pixels, and UTM frameworks

• Ability to run structured experiments across creatives, audiences, landing pages, and channels

• Comfort owning performance outcomes tied to pipeline and revenue
  , not just impressions or clicks

• Highly analytical mindset with strong spreadsheet skills and the ability to turn data into decisions

• Willingness to work on-site in San Francisco and collaborate closely with sales and engineering

• Experience with lead bidding marketplaces or third-party lead sources

• Familiarity with tracking systems and closed-loop attribution

• Experience supporting multi-vertical acquisition strategies

• Exposure to automation, scripting, or AI tools for creative generation or campaign optimization

• Prior startup or high-growth company experience

Harper is redefining how commercial insurance is sold by combining AI, automation, and high-velocity sales execution. We’re small, intense, and building fast — with real ownership for people who want to make an outsized impact.