Senior Director, GTM Strategy and Planning

This job is with Klaviyo, an inclusive employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying.

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About the Role
At Klaviyo, we empower creators to own their growth. We’re looking for a  Senior Director of Go-To-Market (GTM) Strategy & Planning  to help us unlock our next phase of growth across product lines, customer segments, and global markets. In this highly strategic role, you’ll drive GTM planning across the entire customer lifecycle—from acquisition to retention—ensuring we’re aligned, efficient, and always putting the customer first.

You’ll work cross-functionally with senior leaders in Sales, Marketing, Customer Success, Product, and Finance to define the GTM vision and operationalize it s role also plays a key part in preparing materials for board meetings and driving the company’s operating cadence, ensuring strategic priorities are translated into execution and tracked with rigor.

The ideal candidate combines strategic thinking, operational excellence, and a deep understanding of high-velocity SaaS business models.

How You’ll Make a Difference

Set the GTM Vision:  Lead the development of Klaviyo’s integrated GTM strategy in partnership with Sales, Marketing, and Customer Success leadership.

Drive Strategic Planning:  Co-own the annual and long-range planning processes with Product and Finance, aligning GTM motions and Product strategy to corporate objectives and customer needs.

Lead GTM Forecasting & Modeling:  Oversee the development and management of GTM-related forecasting models (e.g., revenue, pipeline, customer lifetime value) to ensure accuracy, support financial planning, and provide a reliable view of the business outlook.

Operationalize the Business:  Define and manage Klaviyo’s GTM operating cadence—including QBRs, business reviews, planning cycles, and key executive touchpoints.

Support Executive & Board Engagement:  Lead preparation of GTM content for board meetings, exec offsites, and company-wide strategic updates—ensuring alignment, clarity, and impact.

Enable High-Impact Execution:  Translate strategic initiatives into executional roadmaps that deliver measurable impact across pipeline, revenue, and customer outcomes.

Monitor and Optimize Performance:  Define KPIs, analyze data to identify trends, gaps, and opportunities for improvement, perform root cause analyses and develop action plans for remediation.

Inform Investment Decisions:  Partner with Finance to build business cases for new initiatives, segment expansion, territory design, and headcount planning.

Lead Cross-Functional Work streams:  Drive alignment and execution across GTM programs including pricing & packaging, product & feature launches, and international expansion.

Mentor & Scale the Team:  Lead and grow a high-performing team of GTM strategists, analysts, and planners.

AI-First:  You’ve already experimented with AI in work or personal projects, and you’re excited to dive in and learn fast. You’re hungry to responsibly explore new AI tools and workflows, finding ways to make your work smarter and more efficient.

Who You Are

15+ years of experience in GTM strategy, revenue operations, management consulting, or a similar role in a high-growth SaaS environment.

Experience owning GTM or business operating cadences at scale—quarterly reviews, planning and forecasting processes, and board-level reporting.

Strong grasp of SaaS economics and the customer lifecycle—from lead to loyal advocate.

Proven success leading complex, cross-functional initiatives with executive visibility and measurable impact.

Analytical mindset with fluency in…