Director, Product Marketing

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world.

If you're excited to shape the future of design and collaboration, join us!

Figma is looking for a leader to join our Product Marketing team. You’ll be overseeing the core Figma Design product alongside other design adjacent products we are investing in. This is an amazing opportunity to help build and scale out the marketing foundation at Figma, work on a quickly innovating product, and be a part of a passionate user community.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you’ll do at Figma:

• Lead go-to-market strategy, planning, and execution for our design products and audiences

• Be a strategic partner to the Product team and contribute to the future of Figma with your expertise in our market, competitors, and customers

• Craft differentiated messaging and positioning informed by user research and insights

• Roll up your sleeves and help lead new product launches and campaigns when needed

• Develop keynote and exec presentations for product launches and events

• Enable our customer-facing teams to help improve sales efficiency through impactful enablement programs

• Build and coach a small team of product marketers; lead with a passion for learning and development

• Help us build PMM team culture and processes—be it better ways to measure success, communicate as a team, share learnings, plan cross-functionally, and more

We’d love to hear from you if you have:

• 10+ years in product marketing or a related marketing role in the SaaS industry

• 5+ years hiring, coaching, and managing direct report(s) or team lead

• Demonstrated ability to become a product and domain expert in more technical and AI products

• Excellent writing and storytelling skills

• Demonstrated track record of being able to lead partners at all levels, from individual contributors to senior executives and must have experience driving executive-level conversations

While it’s not required, it’s an added plus if you also have:

• Experience working on Design tools

Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.

Annual Base Salary Range (SF/NY Hub):

$250,000 - $338,000 USD

Equal Employment Opportunity Statement

Figma is an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment.

If you require accommodation, please reach out to  .

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