Director, Organic Growth Marketing

Director, Organic Growth Marketing page is loaded## Director, Organic Growth Marketing locations:
San Francisco, CAtime type:
Full time posted on:
Posted Yesterday job requisition : R### Current Employees of Lending Club:
Please apply via your internal Workday Account Lending Club  Corporation (NYSE: LC) is the parent company of Lending Club Bank, National Association, Member FDIC. We are the leading digital marketplace bank in the U.S., having helped our nearly 5 million members secure over $90 billion in loans to refinance high-cost debt and achieve their financial goals. Members today have mobile-first access to a growing range of products and services designed to work seamlessly together to deliver value in new ways.

Everyone deserves a better financial future, and our team is committed to making that a reality. Join the Club!## ## About the Role We’re looking for a strategic, data-driven, and innovative Director of Organic Growth to lead our non-paid acquisition and engagement efforts across SEO, AEO, organic social, web conversion optimization, community, and app store optimization. You will own the strategy, execution, and optimization of our organic growth programs to drive efficient customer acquisition and cross-sell initiatives that fuel revenue growth.

You are an expert in SEO, AEO, content strategy, and web marketing, and thrives in a cross-functional environment partnering with teams across analytics, creative, brand, product, and product marketing.## ## What You'll Do
* Lead SEO and AEO strategy and execution, driving organic growth and optimizing Lending Club’s digital presence
* Manage external agencies and internal strategists, including SEO and AEO partners, ensuring best-in-class strategy and execution
* Own and optimize a portfolio of key organic growth channels, including SEO, AEO, organic social, website conversion rate optimization (CRO), and community management
* Lead technical SEO initiatives, including site architecture, crawlability, indexation, schema markup, Core Web Vitals, and page speed improvements
* Develop and execute a robust experimentation roadmap to test new content formats, on-site and in-app optimizations, search strategies, and audience approaches that expand reach and improve conversion
* Partner with Product and Engineering to guide the roadmap for website performance, landing page creation, experimentation frameworks, and discoverability enhancements. Build and refine bottom-up forecasts and performance scenarios for organic channels in partnership with Finance and Analytics
* Collaborate cross-functionally with Brand, Product Marketing, Analytics, and Creative to ensure alignment on messaging, targeting, and funnel optimization across owned surfaces
* Stay ahead of trends in search, social platforms, on-site optimization, app ecosystem changes, and consumer behavior to identify new growth opportunities## ##
** About You
*** 10+ years of experience in organic growth, web marketing, SEO, AEO, social, CRO, and ASO -- preferably within consumer financial services or digital products
* Bachelor’s degree or higher in a related field; or equivalent work experience
* Strong expertise in technical SEO, AEO, content strategy, link building, and CRO. Deep understanding of organic growth metrics (traffic quality, CVR, activation, engagement, LTV) and measurement methodologies (incrementality, cohort analysis, attribution models)
* Experience with marketing automation tools, web personalization, A/B testing, and conversion rate optimization
* Strong analytical acumen and comfort partnering with data science, finance, and analytics teams
** Work Location
** San Francisco The above locations are eligible offices for this role. The locations have been determined to foster in-person collaboration with this role’s team or the related business lines. We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role’s success, and remote placement will not be considered. Lending Club offers relocation, based on actual job level.

** Time Zone Requirements
** Primarily PT While the position will primarily…