Lead Product Designer

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened.

So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.

We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.

This position is for an existing vacancy.

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Roofr is seeking a Lead Product Growth Designer to lead design initiatives that accelerate user acquisition, engagement, and retention. As a key member of our design team, you will collaborate with product managers, engineers, data scientists, and other stakeholders to craft user‑centric designs that drive measurable business outcomes. This role demands a balance of being data‑driven, creative problem‑solving, product strategy, and hands‑on execution.

You will be instrumental in shaping the future of our platform by designing seamless experiences that highlight value and remove friction for our users.

• Lead the end-to-end design process for growth initiatives across web and mobile experiences.
• Design and execute experiments (e.g., A/B tests) to optimize onboarding flows, activation loops, and cross-platform adoption.
• Use data-driven insights (qualitative and quantitative) to inform design decisions and improve user experiences.
• Create user flows, wireframes, prototypes, high-fidelity mockups, and other design deliverables.
• Collaborate closely with cross-functional teams to align on goals and deliver impactful solutions.
• Contribute to Roofr’s experimentation pipeline by proposing new ideas and sharing learnings from past experiments.
• Continuously raise the bar for design quality through feedback sessions, critiques, and collaboration.
• Build AI-enhanced workflows and use AI to be productive.

• Business Acumen:
  Think like a Product Manager. Be deeply aware of business context and user needs.
• Iterative Experimentation:
  Thrive in ambiguity, willingness to operate in uncharted territories, and optimize for learning.
• Data-Driven Decision Making:
  Use data to craft user narratives and drive impactful metrics (e.g., activation, engagement, retention), balancing insights with creative problem-solving.
• Collaborative Impact:
  Embrace failure as a learning opportunity, share findings to improve processes, and influence and elevate Growth and Design teams by contributing to experimentation pipelines.

• 6+ years of demonstrable experience in growth-focused product design (e.g., running experiments to optimize metrics like activation or retention).
• Ability to balance user needs with business goals while delivering high-quality designs efficiently.
• A strong portfolio showcasing expertise in data-informed UX/UI design with measurable business impact.
• Proficiency in…