Senior Digital Marketing Manager

Crusoe is on a mission to accelerate the abundance of energy and intelligence. As the only vertically integrated AI infrastructure company built from the ground up, we own and operate each layer of the stack — from electrons to tokens — to power the world's most ambitious AI workloads. When you join Crusoe, you join a team that is building the future, faster.

We're in the midst of the greatest industrial revolution of our time. The demand for AI compute is boundless, and power is a bottleneck. We're solving that — with an energy-first approach that makes AI infrastructure better for the world and faster for the people innovating with AI.We're looking for problem-solving, opportunity-finding teammates with a sense of urgency, who believe in the scale of our ambition and thrive on a path not fully paved — people who want to grow their careers alongside a team of experts across energy, manufacturing, data center construction, and cloud services.

If you want to do the most meaningful work of your career, help our customers and partners advance their AI strategies, and be part of a high-performing team that believes in each other, come build with us ut the role

As Senior Digital Marketing Manager, you will own the strategy and execution of all digital marketing channels to drive lead generation, brand awareness, and lifecycle marketing. You will be responsible for developing and optimizing high-impact campaigns across paid media, email, webinars, 3rd party activations, PLG, and account-based marketing (ABM), working cross-functionally to deliver measurable growth. This role is ideal for a data-driven, creative leader who thrives in a fast-paced environment and is eager to make a significant impact.

A day in the life

Own strategy, execution, and optimization of integrated digital marketing campaigns across paid ads (search, display, social), email, webinars, and other channels

Manage relationships with lead generation partners and vendors to maximize budget efficiency

Implement and scale out PLG motion driving self-serve signups and direct product revenue

Develop and implement an ABM strategy to drive pipeline growth and brand engagement among key accounts

Influence the build out of core dashboards and metrics to provide ongoing channel and campaign performance readouts, conduct A/B tests, and use actionable insights to continuously improve conversion rates and campaign ROIPartner with operations teams to develop the right integrations between systems to ensure lead flow is frictionless and all necessary data points are captured for downstream sales outreach and remarketing program enablement

Build and manage evergreen nurture tracks for different lifecycle stages, personas, and verticals, ensuring prospects and customers receive relevant, timely communications

Work directly with product, sales, design, and operations teams to ensure marketing initiatives drive desired business outcomes with respect to revenue, product launches, and brand consistency

Lead a culture of testing by creating a scalable and repeatable experimental testing design framework to uncover key insights, inform future campaigns, and identify new digital opportunities

Evaluate the competitive landscape to identify opportunities for Crusoe to win across digital channels

You will thrive in this role if you have7+ years of digital marketing experience, with a proven track record of driving demand generation and brand growth in B2B environments

Deep expertise in paid media (Google Ads, Linked In Ads, Meta Ads, X Ads), marketing automation (Marketo), CRM (Salesforce), and analytics tools (Google Analytics, Marketo, Salesforce, Sigma)
Demonstrated ability to balance strategic vision with hands-on execution in a high-growth, fast-paced…