Senior Product Analyst

At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.

Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.

Tide facts:

• Tide is available for UK, Indian, German and French SMEs

• Over 2 million members across UK and India

• Over $300 million raised in funding

• Over 2,800 Tideans globally

• Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026

• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg

As a Senior Product Analyst ( Member Acquisition Marketing ), you’ll be responsible for managing insights projects related to member growth & acquisition.

• Presenting insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result

• Using your SQL/Python expertise to interrogate our data to solve key business problems

• Focusing on improving performance marketing and growth initiatives by providing full stack descriptive to prescriptive analytics via cutting edge technologies to support business objectives

• Ability to deal with ambiguity & form ambiguous questions into defined solutions to improve the business area

• Support to build analytics roadmap for customer strategy, acquisition efficiency, customer lifetime value enhancement and budget optimization.

• Collaborate with Analytical engineering and Martech to create a holistic view of the members by ensuring seamless integration of various data sources from 3rd party platforms like Google Ads, Facebook Ads, etc.

• Advising and Support performance marketing stakeholders to provide an accurate view of the member attribution by various channels

• Measuring and report performance of all marketing campaigns, and assess ROI and other key KPIs

• Supporting Analytics leadership in prioritisation and identification of various business cases

• Refine work items with the business to the point where they can be worked upon and ensure timely and quality deliverables

• Champion powerful storytelling, prioritisation, commercial and growth mindset

• Presenting insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result

What makes you a great fit:

• 6+ years of experience working in the analytics team of a digital product. Experience working in fintech firms preferred ( not mandatory)

• You have experience in Performance Marketing is mandatory

• You have a sound understanding of how the different digital Marketing tools work

• You have a good understanding of digital marketing, A/B testing, Google Analytics, Appsflyer, etc.

• You have a good understanding of Multi touch attribution, Marketing Mix Modelling, Cohort Analysis, Customer Lifetime Value.

• You have excellent leadership skills - you can drive and influence team of analysts, engineers and data scientists without any formal reporting

• You have strong skills on SQL and Visualization tools ( Looker, Tableau, Qlikview…