Senior Growth Data Analyst

Lodgify is a fast-growing scale-up company leading the vacation rental industry. Backed by $30M in funding, our platform empowers property owners and managers worldwide to efficiently manage and grow their business through technology.

Headquartered in sunny Barcelona, we're now a team of 380+ people representing over 60 nationalities, united by a passion for transforming the future of short-term rentals.

The Growth Enablement Team is the connective tissue of our Growth organization: we don't optimize a single funnel stage, we build the foundations that let every Growth squad (Acquisition, Activation & Retention, Sales, and Partnerships) move faster, measure better, and experiment with confidence.

As a Senior Growth Data Analyst, you'll sit at the intersection of marketing technology, data engineering, and growth analytics, spearheading Marketing Mix Modelling (MMM), advanced data modeling, and campaign performance insights that directly shape multi-channel marketing investment and revenue growth.

You'll own advanced analytics frameworks end-to-end, mentor peers, and set the standard for data quality across the growth org.

• Marketing Mix Modelling (MMM): You design, calibrate, and maintain Marketing Mix Models to quantify cross-channel marketing performance and guide long-term media spend allocation.

• Growth data modelling: You architect scalable data models and analytical schemas that integrate multi-channel marketing, web, and product telemetry into unified growth datasets. You have expertise in the technological stack with Big Query as the warehouse, DBT for production-grade modelling, Rudder Stack for event streaming, and Omni as the self-serve BI layer.

• Campaign performance & insight generation: You conduct deep-dive exploratory analytics across acquisition channels (paid search, paid social, organic) to surface high-leverage growth opportunities.

• AI-enabled analytics and agentic automation: You actively use AI tools to accelerate analysis, automate recurring reporting workflows, and improve insight generation speed across the growth org. You contribute to Lodgify's AI Enablement programme by identifying and deploying analytics automation opportunities.

• CRM and lifecycle analytics: You design and implement measurement and incrementality frameworks for event-driven lifecycle workflows, evaluating their short-, mid-, and long-term impact on customer activation, retention, and lifetime value.

• GEO and AI search measurement: You design measurement frameworks for AI search visibility, tracking share of voice in LLM answer engines and attributing traffic contribution from GEO channels where traditional UTM attribution is structurally insufficient.

• Data storytelling & executive presentations: You synthesise complex quantitative findings into clear visual artefacts and strategic narratives for marketing leaders and cross-functional stakeholders.

• Attribution and measurement: You own Lodgify's full measurement stack, spanning MMM as the strategic budget allocation layer, incrementally and geo-lift testing to validate true channel impact, and privacy-first server-side event tracking as the data collection standard. You design measurement approaches for AI search and GEO channels where UTM-based attribution is structurally insufficient

• Strategic cross-functional alignment: You partner closely with Marketing, Product, and Finance teams to align growth analytics with core unit economics like CAC and LTV.

• Data governance & analytics standards: You establish data documentation, reporting standards, and visualisation guidelines to raise overall analytical quality across the growth organisation.

• Presentation and Influencing: Crafts…