Senior Marketing Operations Manager; Hybrid

Position: Senior Marketing Operations Manager (Hybrid)
Hi, Future Homie!

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in? Your impact starts here

As our Senior Marketing Operations Manager, you will make sure marketers get the data they need quickly and reliably, in a form they can use.

You will work daily with Growth, Lifecycle, Analytics, Data Engineering, and Product, and you will be someone both marketers and engineers want to work with.

This is a hands-on, technical role for a builder who is comfortable with integration work and uses AI to change how work gets done.

What you'll own Marketing data access

Understand what data every marketer needs, where it lives, and where the gaps are, and be the front door for getting it delivered quickly.

Build self-serve paths for common needs such as segments and audiences, and test implementations end to end with Lifecycle and Engineering.

Pipelines and integrations

Build and maintain data flows between our product and data systems and our marketing and ad tools (Iterable, Amplitude, Salesforce, Meta CAPI, Google Ads, Apple Search Ads), including conversion signal quality, identity resolution, and deduplication.

Partner with Rev Ops on Salesforce, sending marketing data in and bringing key events back.

Monitoring, quality, and documentation

Monitor key data flows and catch problems before marketers do. Make sure the data feeding attribution is accurate. You will not build the attribution model.

Own data governance and documentation: definitions, naming, UTM standards, playbooks, and intake processes.

Marketing systems and enablement

Serve as technical owner of the marketing stack, resolve lifecycle and advertising requests directly, and implement tags for new channels and partners.

Project ownership and partnership

Own projects end to end, plan ahead with Lifecycle so Engineering inputs are identified early, and recommend simplifying redundant tools as our stack evolves.

Use AI for documentation, QA, anomaly detection, and workflow automation. The foundation for success5 to 8 years in marketing operations, marketing technology, go-to-market engineering, or marketing data roles.

A track record of building the connectors, pipelines, or processes that make product and engineering data usable by marketing.

Strong SQL and comfort with APIs, webhooks, and event schemas. Scripting (Python or JavaScript) is a plus.

Range across lifecycle and automation tools (for example Iterable, Braze, Customer.io, Hub Spot, or Marketo), event or CDP tools (Amplitude, Segment, or similar), and a data warehouse. We value breadth over deep expertise in a single vendor. Familiarity with Salesforce.

Working knowledge of pixels, tags, UTMs, ad platform conversion APIs, and identity resolution.

AI fluency: you use AI in real work, or can clearly describe how you would apply it and verify the result.

A strong collaborator who can translate between technical and non-technical colleagues, and who builds trust with both.

A self-starter who has inherited a messy environment, made a plan, and executed without waiting to be told what to do.

Nice to have: paid acquisition data experience, exposure to Hotjar or AI search visibility tools such as Profound, and a go-to-market engineering background.

This role is probably not for you ifYou are looking for a clean, fully documented environment and a large team around you from day one.

Your strength is building and launching campaigns. This role is about the data and systems…