Director HIV Franchise Community Marketing

Director HIV Franchise Community Marketing

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At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gilead’s team plays a critical role in the discovery and development of life‑changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description

Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life‑threatening illnesses worldwide. As a Director HIV Franchise Community Marketing, you will report to the Senior Director of Community and AHCP Marketing and will play a key role in developing the strategy and execution of marketing activities that engage community stakeholders to drive results across the HIV portfolio.

You will partner closely with the US Treatment and Prevention marketing teams and Public Affairs and Medical Teams to ensure alignment and coordination of community marketing strategies and tactics. Primary responsibilities include:

• Lead the community engagement tactical plan, aligning and coordinating across the treatment and prevention marketing teams, including key measurement activities to demonstrate impact.

• Oversee development of community resources and programs, including community activation strategies at Prides, Testing Events, Awareness Days, Welcome Back Days, and Community Conferences.

• Lead the strategy and oversee execution of Community Conferences, which includes but is not limited to leading the cross‑functional core team, working with internal operations and logistics teams, aligning on objectives and tactics with cross‑functional partners, overseeing the development of conference booths, and ensuring customer engagement strategies are executed for relevant stakeholders and leadership.

• Oversee the development and maintenance of community websites and content hubs.

• Develop digital capabilities to support community engagement, partnering with relevant internal and external partners.

• Partner closely with Public Affairs to develop and maintain relationships with critical community leaders.

• Lead community market research and Advisory Board plan and implementation.

• Lead marketing agency partners to deliver effective content and tools by leading content through internal review processes and ensuring material is ready on time.

• Build and maintain a strong foundation of HIV market knowledge and product understanding.

Qualifications

• Bachelor’s Degree and Ten Years’ Experience

• Masters’ Degree and Eight Years’ Experience

• PhD and Six Years’ Experience

Preferred Qualifications

• 10+ years of experience.

• A Bachelor’s degree in marketing or related fields is required, and an advanced degree such as an MBA is desirable.

• Extensive knowledge and experience in pharmaceutical marketing with experience in HIV is preferred.

• Experience in the HIV community preferred.

• Prior people management experience preferred.

• Must possess excellent strategic thinking skills to formulate, develop, and execute strategy.

• Organizational skill, including the ability to follow assignments through to completion (bias towards execution).

• Demonstrated ability to conceive, develop, and implement multi‑dimensional…