Sr Director, Marketing

Sr Director, Marketing

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At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gilead’s team plays a critical role in the discovery and development of life‑changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description

The Senior Director, HCV Marketing, will report directly to the Executive Director of Marketing. The successful candidate will be a key leader on the Marketing team responsible for the strategy and execution of HCP promotions and patient education for the HCV market. The candidate will provide strong leadership skills with an ability to set a vision, manage change and drive performance within a fast‑moving, challenging, and dynamic commercial environment.

The Senior Director will be responsible for budget oversight and management of key agency partnerships.

Essential Duties and Job Functions

• Oversee the development and implementation of strategic and tactical promotional plans for the HCV market.

• Develop the HCV Plan of Action (POA) for field sales teams; coordinate with Commercial Learning and Development (CL&D) to and provide guidance to implement.

• Distill market research findings into insights that support the POA, positioning, and messaging. Coordinate with market insights team to set future direction for insight generation.

• Cultivate relationships with thought leaders, key customers, and professional organizations.

• Partner cross functionally with Legal, Medical, Clinical, Regulatory and Public Affairs, leading cross‑functional projects as needed.

• Work in close conjunction with commercial operations to establish and optimize appropriate procedures, systems, metrics, and infrastructures.

• Collaborate with other marketing and sales leads to ensure coordinated approach with respect to product promotions across the liver portfolio.

• Oversee relevant agency relationships and performance.

• Develop marketing solutions to a wide range of complex problems which require the regular use of ingenuity and innovation. Ensures solutions are consistent with organization objectives.

• Assist with forecasting and budget decisions.

• Lead the marketing team to develop and execute all promotional materials (both personal and non‑personal) for HCPs and patients.

• Lead, in partnership with CL&D, the training for HCV with marketing and sales teams.

• Lead a cross‑functional team to monitor and understand the evolving landscape of HCV. Provide recommendations for resource allocation (i.e., marketing mix) to adjust accordingly.

Competencies

• High performing marketer with the ability to set a vision and provide direction across diverse internal and external stakeholders.

• Strategic thinker with innovative mindset and can make decisive decisions and recommendations among a set of key strategic choices.

• Must have entrepreneurial thinking and be confident working within a fast paced and challenging environment.

• Adept at forming and maintaining a collaborative work environment within cross functional teams.

• Recognized expertise in implementing a pharmaceutical brand and communication plan of action, and HCP targeting and activation.

• Record of accomplishment in pharma/biotech HCP…