Senior Account Executive, B2B Technology

Senior Account Executive, B2B Technology

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Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. With integrated expertise in strategic communications, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy and sustainability, professional and financial services, and more.

At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values‑driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion, and different abilities—can feel safe, celebrated, and worthy. Our commitment to diversity, inclusion, and belonging is permanent and foundational to our business and culture.

We aspire to change our industry and build a better future for all.

Our people‑first culture is driven by four core values:

• Team Empowerment
• Growth Mindset
• Inclusion Always
• Fierce Distinction

At Highwire, our Senior Account Executives are more than media pros—they're tactical leaders, trusted client partners, and collaborative mentors who drive real results. On our B2B Technology team, you'll work with dynamic companies in AI, cybersecurity, enterprise SaaS and infrastructure. You bring 3–5 years of PR experience in an agency setting, a track record of media success, and the confidence to own campaigns from strategy to execution.

• Lead tactical execution of key PR program elements including media relations, analyst relations, awards, speaking, and content.
• Manage projects from concept through completion, ensuring alignment with strategic goals, timelines, and budgets.
• Lead regular client communications, including owning and facilitating weekly PR calls and check‑ins.
• Serve as a reliable, go‑to resource for clients, offering strategic counsel—even under high‑pressure or reactive circumstances.
• Develop and present quarterly campaigns and PR plans, incorporating creative themes, trendscapes, and thought leadership.
• Track competitor activity and identify timely opportunities for client commentary and positioning.
• Participate in media training sessions, developing key messages and handling all session follow‑up.
• Develop budget recommendations and team priority allocations to support client needs.

• Own and lead media relations efforts, with strong existing relationships across at least ten key business and industry publications.
• Consistently develop and deliver proactive, creative pitches that generate coverage and drive results for clients and the agency.
• Identify emerging media opportunities and trends, sharing insights across teams to inform strategy and spark new ideas.
• Utilize social and digital channels strategically to amplify earned media and engage with influencer communities.
• Support and participate in social media influencer campaigns, integrating content and coverage amplification strategies.
• Measure and report on the ROI of communications activities, using analytics to optimize future efforts.
• Provide coaching to junior team members to strengthen media relationships and elevate pitching skills.

• Plan and create strategic content as part of both campaigns and broader PR programs.
• Write and edit a wide range of high‑impact materials, including:
  • Press releases, pitches, and Q&As
  • Award submissions and speaking abstracts
  • Contributed articles, blog posts, and executive bios
  • Fact sheets, backgrounders, briefing books, and internal client correspondence
• Deliver clear, timely, and articulate communication with clients and internal teams.
• Produce creative, consistent, and media‑ready pitches that drive placements.

• Lead reporting efforts, leveraging analytics tools to measure results and refine strategies.
• Present…