Senior Director, Product Marketing Professional Design

Senior Director, Product Marketing Professional Design

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Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Our team is passionate about design and creativity! We are looking for a strategic product marketing executive to lead Adobe’s core professional design category. This leader will own the business strategy for our flagship pro design products and drive results in collaboration with cross‑functional partners.

The role requires a “zero to one” mentality, with a focus on innovating the next generation of creative tooling for designers. The ideal candidate understands design deeply, thrives in collaboration, and demonstrates strong influence across a matrixed environment. This is a highly visible role for someone who combines strategic vision with executional excellence and a true passion for empowering the creative community.

• Own the overall go‑to‑market strategy and success of the core Pro Design category (Illustrator and InDesign).
• Lead product marketing for AI‑enabled products, shaping the next generation of creative tooling for designers.
• Partner closely with product management to set overall category and product strategy across the portfolio, while influencing and refining the short‑ and long‑term product roadmap.
• Drive and launch zero‑to‑one products; building, scaling, and bringing new products to market.
• Develop deep knowledge of the business and be the expert in market trends, customer needs, competitive landscape, and growth drivers.
• Lead the annual business planning process and deliver the 3‑year growth strategy and business plan.
• Lead and grow a team of product marketing leaders with a deep understanding of the pro design category and community.
• Define critical metrics for success across product marketing activities.
• Lead cross‑functional teams to deliver against all aspects of GTM strategy.
• Define a clear vision for the business and GTM strategy required to win in each category, including:
• TAM, market share, and competitive assessment
• Target audience definition and customer needs
• Growth levers across product, GTM, geos, partnerships
• Pricing & Packaging
• Marketing strategy, value proposition, and messaging
• Distribution strategies, including partnerships and ecosystem
• Engagement strategy
• Act as a change agent, guiding teams forward in a rapidly evolving environment.

• Experienced senior level PMM leader, ideally with a background in design or creative tools.
• Proven success launching and scaling zero‑to‑one products, particularly in AI‑first creative tools.
• Passion for creativity and design, with a deep understanding of the professional design community, market trends, and competitive landscape.
• Self‑starter and proactive leader with 15+ years of building highly effective teams.
• Strong track record influencing peers across product management, engineering, corporate marketing, and regional leadership in a highly matrixed, global environment.
• Strong executive presence and excellent communication skills.
• Strategic problem solver who can identify and set short and long term priorities.
• Relentless focus on customer experience with a drive to optimize and improve.
• “Owner‑operator” working style with the ability to move fluidly between strategy and execution, ideally having experience at a start‑up.
• Ability to work closely with a team based in India (frequent travel) and IST‑friendly.

Our compensation reflects the cost of labor across several U.S.…