Associate Marketing Manager, Engagement & Events

Associate Marketing Manager, Engagement & Events Job Description

The Associate Marketing Manager, Engagement & Events will play a key role in driving audience engagement and retention across our portfolio of news products. This position will support the planning and execution of live events, as well as develop and manage strategies to increase subscriber lifetime value (LTV) through engagement initiatives. The ideal candidate is a creative, data‑driven marketer with strong organizational skills and a passion for connecting audiences to meaningful journalism experiences.

• Help to plan, coordinate, and execute marketing events, including editorial event initiatives, signature programs, conferences, and other promotional activations
• Coordinate with the creative design team for event branding, signage, and promotional materials needed for event launch and on-site
• Work with the sales & account executive team to identify strategic event sponsorship opportunities
• Coordinate with internal teams (editorial, design, sales) to ensure consistent brand messaging and audience experience
• Manage event communications including email campaigns, landing pages, social media promotion, and post-event follow-up

• Develop and execute campaigns to deepen engagement among current subscribers and increase retention
• Partner with central marketing teams to optimize onboarding, re‑engagement, and loyalty programs
• Monitor key engagement metrics to identify trends and opportunities to improve LTV

• Work closely with analytics and product teams to test and refine engagement tactics
• Support broader marketing initiatives that drive awareness, subscription growth, and community participation
• Coordinate and manage vendor and partner relationships as needed for event and engagement activations

• 1–3 years of experience in marketing (experiential), communications, or brand management with experience in subscriber loyalty programs
• Strong project management skills with the ability to juggle multiple initiatives in a fast‑paced environment
• Excellent communication, collaboration, and organizational skills
• Experience with CRM tools (Salesforce, Hub Spot, etc.), email marketing platforms, and analytics dashboards preferred
• Passion for supporting journalism, media, and customer development

In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in California. The reasonable estimate, if hired in San Francisco is between $30–$35/hour. Please note this information is specific to those hired in San Francisco. If this role is open to candidates outside of San Francisco, the salary range would be aligned to that specific location.

A final decision on the successful candidate’s starting salary will be based on number of permissible, non‑discriminatory factors, including but not limited to skills and experience, training, certifications, and education.

• Physical Wellbeing:
  Medical, Dental, and Vision coverage to keep you and your family healthy
• Invest for the Future:
  Competitive retirement plan with matching program in most markets
• Generous Paid Time Off:
  Recharge with ample time off, including holidays and vacation
• Paid Parental Leave:
  Support for growing families, with paid leave for new parents
• Monthly Child & Dependent Care Reimbursement:
  Financial support for the care of your loved ones
• Emotional Wellbeing:
  Be your best self with our mental wellness benefits
• LGBTQ+ & Inclusive Health Services:
  Inclusive healthcare designed for every individual’s unique needs
• Fertility Coverage & Menopause Support:
  Helping you along every step of your family journey
• Pet Wellness Reimbursement & Rover Credits:
  We care about your pets, too – helping you keep them happy and healthy

And more— for additional benefits and details. With 2,500 employees across the nation, Hearst Newspapers (HNP) represents a network of 28 daily and 50 weekly publications, including the Austin American-Statesman, Houston Chronicle, San Antonio Express-News, San Francisco…