Field Marketing Manager, West

Responsibilities

• Leverage regional market knowledge to create regional marketing plans and communicate the plans to sales in a timely manner.
• Build and execute marketing programs for the West region that integrate sales and marketing requirements that support pipeline and revenue goals.
• Collaborate closely with counterparts on Demand Generation, Marketing Operations, and Sales to execute against regional marketing efforts with clear KPIs, goals, forecasts, workflows, and enablement plans.
• Develop and execute demand generation marketing programs including third-party and Astronomer hosted roadshows/trade shows, in-person and virtual executive experiences, integrated campaigns and more.
• Forecast, evaluate, and measure impact of field marketing on sales cycles while analyzing program results, optimizing as needed.
• Act as the subject-matter expert, maintain ongoing communications and be the go-to marketing resource with the Sales Leaders, Sales Reps, SDRs, and Regional Partners
• Write and deploy targeted emails, social posts and landing pages to drive engagement toward your programs.
• Deploy 1:1 ABM activations to complement broader marketing programs, leverage strategic content, expand reach within key accounts, and build champions

• SaaS/tech industry experience with an understanding of B2B marketing
• Ability to work closely with a distributed sales team across multiple geographies
• Strong execution skills around planning, managing, and reporting on multiple events concurrently
• Experience educating, developing, and partnering with stakeholders from the end users to the executive decision makers
• Data driven and ROI-focused approach to program execution and reporting
• ~30% travel required
• Must be based in the Bay Area

• Data industry experience with an understanding for B2B marketing
• Experience leveraging tools like Salesforce, Marketo, Goldcast, CVENT/Splash

• equity component
• comprehensive benefits package