Sr Product Marketing Manager, Member Engagement

### Current Employees of Lending Club:
Please apply via your internal Workday Account Lending Club  Corporation (NYSE: LC) is the parent company of Lending Club Bank, National Association, Member FDIC. We are the leading digital marketplace bank in the U.S., having helped our nearly 5 million members secure over $90 billion in loans to refinance high-cost debt and achieve their financial goals. Members today have mobile-first access to a growing range of products and services designed to work seamlessly together to deliver value in new ways.

Everyone deserves a better financial future, and our team is committed to making that a reality. Join the Club!## ## About the Role We’re looking for a Sr Product Marketing Manager to support Member Engagement initiatives and help drive product marketing strategy and execution across Lending Club’s ecosystem. In this role, you will work across our suite of products—including Lending (Personal Loans, Auto Refi, Purchase Finance), Banking, DebtIQ (credit monitoring), and the Digital App—to help design and optimize customer journeys by segment and channel.
This role is ideal for a strong product marketer who is both strategic and highly execution-oriented, with experience in growth, lifecycle, and engagement marketing. You will partner closely with product, channel, analytics, and brand teams to bring integrated go-to-market strategies to life, while using data and customer insights to continuously improve performance.
You will play a critical role in amplifying the voice of the member, supporting cross-sell and engagement strategies, and helping scale existing product marketing capabilities across one of Lending Club’s most important growth areas.
The ideal leader for this role brings a strategic, creative, analytical and results-oriented growth mindset. Armed with a passion for finding unique and innovative ways to market products, acquire and engage members, you'll bring together an incredible team of marketers to create activities that drive the revenue, growth, and brand value. This includes identifying an optimal cross sell, offer hierarchy and rotation strategy.

Product Marketing is the heartbeat of the company and the voice of the customer; you will keep the organization connected to our member needs## ## What You'll Do
** Be the Voice of the Members
*** Develop a deep understanding of customer needs, competitive landscape, and market trends to inform product and marketing strategy
* Partner with the brand team to define and optimize Membership value proposition and build go-to-market strategies across channels and customer segments
* Drive continuous product iteration through research, testing, and customer feedback to enhance positioning and value delivery
** Lead Strategy & Execution
*** Lead development and execution of marketing strategies to increase adoption of products like DebtIQ, mobile app engagement, and cross-buying across lending and banking solutions
* Define and manage annual and quarterly engagement roadmaps aligned to KPIs (e.g., app downloads, MAU, product-per-member growth)
* Collaborate with channel owners, product, and marketing ops to build integrated campaigns and GTM plans that ensure cohesive execution and innovation
* Optimize the end-to-end customer journey, including funnel performance, new feature rollout, and in-app engagement, in collaboration with the product team
* Produce compelling content to promote Lending Club’s products, services, and member benefits.
* In partnership with Marketing Ops and Martech, execute personalization and data-driven marketing to deliver relevant, timely member experiences
** Innovation
* ** Collaborate with product and marketing teams to evolve membership offerings and translate marketing needs into actionable product requirements
* Partner with product leadership to develop member centric experiences that reward and recognize member loyalty
** Leadership
* ** Lead cross-functional teams through change, growth, and innovation cycles with clear goal setting across product lines and channels
* Establish strong cross-team engagement models and measurement frameworks to drive alignment and flawless execution
*…